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One report per audience. Each one shows the videos beating their own channel's average in that niche right now, explains why each one won, and turns the patterns into ten titles to film in order. Read any report in the browser or download it as a PDF. No signup.
Every multiple is the video's views divided by its channel's typical views, pulled from the OutlierKit outlier index. Small channels are included on purpose: a 178-subscriber channel beating its average 9.5x shows the topic pulls viewers who have never heard of the creator.
Where the audience stands
One structural finding about the niche, with the winning format and the safest positioning named.
The evidence
Eleven to thirteen outlier videos with thumbnail, channel size, views and a one-sentence reason it won.
Your first 10 videos
Ten titles with the spoken hook, format, length and the outlier each is modelled on, in filming order.
Reports for the six downloadable strategy playbooks. Each pairs with the playbook's own method and calendar.
Preview, opens the full reportFinance educators
Biggest win in the set: 23.6x on a 25.3K-subscriber channel.
Beginner beats topic. Every winner names the viewer's level (beginner, from zero, first paycheck) rather than the subject alone.
Idea 1: Budgeting for complete beginners: the 6-step first month
Read the strategy playbook for finance educators →
Preview, opens the full reportBusinesses
Biggest win in the set: 76.8x on a 89.4K-subscriber channel.
A number in the title beats a promise. $130 per square foot, $403,000, $2,844.90, $5,000 mistake. Every winner names a figure.
Idea 1: What it actually costs to [buy what you sell] in [your city] in 2026
Read the strategy playbook for businesses →
Preview, opens the full reportDigital product creators
Biggest win in the set: 53.2x on a 91.6K-subscriber channel.
Outcome plus time plus identity. A full app, 47 minutes, no code and no devs. The three parts appear together in the biggest small-channel wins.
Idea 1: I built [your product's outcome] in [time] with no code (and I am not a developer)
Read the strategy playbook for digital product creators →
Preview, opens the full reportFitness influencers
Biggest win in the set: 20.1x on a 50.2K-subscriber channel.
Result, place, time, constraint. Lose belly fat, at home, 30 minutes, no equipment. The four parts appear together in the largest multiples.
Idea 1: Week 1 of 4: the 30-minute standing workout for [your audience], no equipment
Read the strategy playbook for fitness influencers →
Preview, opens the full reportVloggers
Biggest win in the set: 46.2x on a 2.1K-subscriber channel.
Milestone beats day. First month, one year, first week, first home: a milestone gives a stranger a reason to start here.
Idea 1: Living in [country] was not what I expected: the first 90 days
Read the strategy playbook for vloggers →
Preview, opens the full reportMusic production houses
Biggest win in the set: 19.6x on a 3.1K-subscriber channel.
Stack the uses. Study, sleep, chill, work, de-stress: three uses in the title cover three searches.
Idea 1: 2026 ultimate mind relaxing lofi beats: study, sleep and chill (part 1)
Read the strategy playbook for music production houses →Reports for the eight YouTube intelligence pages. Each pairs with the workflows and the Claude prompt on that page.
Preview, opens the full reportPersonal brands
Biggest win in the set: 84.1x on a 288K-subscriber channel.
The restart frame. If I wanted to build X in 2026, I'd do this: the expert's own plan, from zero, dated.
Idea 1: If I wanted to build a personal brand in [your field] in 2026, I'd do this
Read the page for personal brands →
Preview, opens the full reportEducational channels
Biggest win in the set: 25.6x on a 9.9K-subscriber channel.
Wish-I-knew beats how-to. The advice I wish someone gave me, advice for my past self: the regret frame did 25.6x and 3.5x on different channels.
Idea 1: The [subject] advice I wish someone gave me before [exam]
Read the page for educational channels →
Preview, opens the full reportNewsrooms
Biggest win in the set: 281x on a 678K-subscriber channel.
The title is a claim. The world is turning on, worse than you think, quietly saved: a thesis outperforms a headline on the same story.
Idea 1: Today in [beat]: the explainer (daily slot)
Read the page for newsrooms →
Preview, opens the full reportMedia production houses
Biggest win in the set: 178x on a 567K-subscriber channel.
Full episode in the title. Catalogue uploads win when the title says the whole programme is here.
Idea 1: [Series] episode 1: [subject] (full episode)
Read the page for media production houses →
Preview, opens the full reportLocal businesses
Biggest win in the set: 58.2x on a 19.4K-subscriber channel.
Day in the life plus place. Waianae, Italy, Canada: the place is the search; the day is the trust.
Idea 1: A day in the life of a [business] owner in [town]
Read the page for local businesses →
Preview, opens the full reportSaaS marketing teams
Biggest win in the set: 12.3x on a 28K-subscriber channel.
Named product plus year. ClickUp review 2026, Adobe Express vs Canva 2026. The product name is the search and the year is the freshness signal.
Idea 1: [Your product] vs [top competitor] in 2026: which one should you actually use?
Read the page for SaaS marketing teams →
Preview, opens the full reportFashion brands
Biggest win in the set: 183.1x on a 3.2K-subscriber channel.
Capsule maths is the hook. 10 items = 43 outfits, 15 pieces 50 outfits: the ratio promises value per purchase.
Idea 1: [Season] 2026 capsule wardrobe: 15 pieces, 50 outfits from one drop
Read the page for fashion brands →
Preview, opens the full reportMusic labels
Biggest win in the set: 43.9x on a 13.3K-subscriber channel.
Format in brackets. (Official Visualizer), (Lyric Video), (Lyrics), (Live): the bracket is the search.
Idea 1: [Artist] - [Song] (Official Visualizer)
Read the page for music labels →Direct links to every report, for bookmarking or sharing with a team.
| Audience | Niche | Outliers | Top multiple | Files |
|---|---|---|---|---|
| Finance educators | beginner personal finance | 12 | 23.6x | HTML|PDF |
| Businesses | home services and local trades | 12 | 76.8x | HTML|PDF |
| Digital product creators | digital products and no-code apps | 12 | 53.2x | HTML|PDF |
| Fitness influencers | home fitness | 11 | 20.1x | HTML|PDF |
| Vloggers | moving-abroad vlogs | 13 | 46.2x | HTML|PDF |
| Music production houses | study and relaxation music | 12 | 19.6x | HTML|PDF |
| Personal brands | personal branding | 12 | 84.1x | HTML|PDF |
| Educational channels | STEM exam prep | 12 | 25.6x | HTML|PDF |
| Newsrooms | news explainers | 13 | 281x | HTML|PDF |
| Media production houses | documentary and behind-the-scenes | 13 | 178x | HTML|PDF |
| Local businesses | local business channels | 12 | 58.2x | HTML|PDF |
| SaaS marketing teams | software reviews and comparisons | 12 | 12.3x | HTML|PDF |
| Fashion brands | capsule wardrobes and try-on hauls | 12 | 183.1x | HTML|PDF |
| Music labels | label releases and visualizers | 13 | 43.9x | HTML|PDF |
These reports are built in niche mode, for an audience rather than a channel. The channel version adds your own uploads: your median views, the videos that beat it, and ten ideas that reuse footage and knowledge you already have. Run the outlier search yourself in OutlierKit, or ask Claude to do it through the OutlierKit MCP connector.
Search the outlier index, filter by channel size, and see which titles beat their averages before you write yours. Free trial, no credit card.
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