For label A&R and digital teams
Find music releases outperforming their YouTube channel
Review your roster’s recent videos and discover artists in related genres. OutlierKit compares performance with each channel’s baseline so your team has releases to investigate.
30 minutes with the founder · Or start a free trial, no credit card
Try it yourself with 30 free credits
We scout independent artists. Find ones under 25K subscribers whose music video beat their channel's average.
Three independent artists with a release running far above their normal:
- 1.ALL'N49.9×Subscribers: 20.3K · Release: We Up
- 2.The Next Movement14.3×Subscribers: 10.8K · Release: Call Me
- 3.Emma Ejwertz7.5×Subscribers: 2.4K · Release: Bad Judge Of Character
Highlighted figure: vs channel average.
Call ALL'N first. "We Up" drew 1.55M views on a 20K-subscriber channel, about 50 times its average.
Music channels, broken down
Full breakdowns of music channels built on different formats, from catalogue streams to music analysis, with the reach ratio a roster can be measured against:
Lofi GirlLofi & ambient music
- Subscribers
- 15.8M
- Avg views
- 6.2M
Est. $3K to $17K/mo
Read the analysis →
Soothing RelaxationRelaxation music
- Subscribers
- 12.0M
- Avg views
- 8.4M
Est. $4K to $23K/mo
Read the analysis →
Middle 8Music video essays
- Subscribers
- 719.0K
- Avg views
- 719.8K
PolyphonicMusic essays (faceless)
- Subscribers
- 1.1M
- Avg views
- 359.3K
Est. $180 to $580/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
How it works
Give the roster review a YouTube perspective
- Check how a release comparesMoon Walker is the one moving.
- Find artists beyond the rosterStart with Sarah Krohn.
- Read the response to a releaseLead with the lyrics.
Step 1 · Competitor Analysis
Check how a release compares
Review the latest upload against the artist’s usual views. Check how long it has been live before comparing it with older releases.
- Claude calls
- channels_search, outliers_search, channels_videos
- In this example
- Moon Walker is the one moving.
Our roster is Moon Walker, Sarah Krohn and Sue Larsen. Whose latest upload beats their own average, and when did the others last beat it?
One of three. Moon Walker's latest beats its average. The other two last beat theirs a year ago:
- 1.Moon Walker, Wasteland Country (Official Movie)4.1×153K subscribers · 2.7M views · latest upload, live 4 months
- 2.Sarah Krohn, Sammy (Official Music Video)3.3×1.6K subscribers · 2.4K views · live 1 year. Her two newer uploads are live recordings at 111 and 230 views.
- 3.Sue Larsen, Easy To Love5.1×1.2K subscribers · 465K views · live 1 year. Seven newer uploads have 7 to 61 views each.
Highlighted figure: vs channel average.
Moon Walker is the one moving. Its 44-minute film reached 2.7M views in 4 months. Sue Larsen's and Sarah Krohn's newest uploads sit far below their averages, so compare like-for-like release types.
Step 2 · Niche Research
Find artists beyond the roster
Search for channels in a related genre. Review their releases and audience response before making a scouting decision.
- Claude calls
- channels_search, outliers_search
- In this example
- Start with Sarah Krohn.
Find independent artists under 25K subscribers whose music video beat their channel average.
Three independent artists under 2K subscribers have a video above their channel average:
- 1.Sarah Krohn, Moon Rise (Official Video)5.8×1.6K subscribers · 4.0K views. If You're Down (Official Music Video) also scored 4.6×.
- 2.Sue Larsen, One Step Further4.3×1.2K subscribers · 396.3K views
- 3.Chrystal Rose, Independent Video 23.6×1.4K subscribers · 35.4K views
Highlighted figure: vs channel average.
Start with Sarah Krohn. Two of her official videos beat her average, at 5.8× and 4.6×. Sue Larsen's 396.3K views on 1.2K subscribers deserve a traffic-source check before a call.
Step 3 · Video Analyzer
Read the response to a release
Use comments to find moments listeners mention. Bring the original feedback into the discussion with the artist’s team.
- Claude calls
- videos_comments
- In this example
- Lead with the lyrics.
Summarize the top comments on Moon Walker's Apocalypticism video. What do listeners mention most?
Listeners talk about the lyrics more than any single moment. Four themes in the 20 top comments:
- 1.The lyrics as social criticism5 of 20"The most unbelievably good critiques with the most bangingest jams ever"
- 2.The song feels more relevant with time4 of 20"God, this hits so much harder in the current day of 2025- too real."
- 3.Plain praise and repeat listens4 of 20"Moonwalker never fails to drop a banger"
- 4.Found through another song or a playlist2 of 20"I came to this band for monopoli money, found another banger"
Highlighted figure: comments read.
Lead with the lyrics. 9 of the 20 top comments are about what the song says or how it has aged. The video has 3.7M views and 270 comments.
Before you record: packaging and script tools
Once you pick the idea, OutlierKit writes the packaging and checks your script. You still film and edit the video yourself. The Title tool ranks its titles against real breakout videos near your topic. All four are on every plan and the 30-credit trial. On Pro and Max, the MCP connector also lets Claude run OutlierKit research for you.
Title
Writes 16 titles and ranks them against real breakout videos near your topic, with a score and a one-line reason for each.
Open in the app →How it worksDescription & hashtags
Writes the 150 characters people see and the rest of the description separately, then picks your hashtags.
Open in the app →How it worksChapters
Writes chapter titles that help viewers scan the video and jump to the part they came for.
Open in the app →Script review
Scores the script you wrote and shows what to fix before you record, so you reshoot and re-edit less.
Open in the app →How it works
A worked example
Two independent releases stood out against their channel averages
ALL'N's "We Up" drew 1.55M views on a channel with 20.3K subscribers, about 50 times its average. The Next Movement's "Call Me" drew 193K views on a 10.8K channel, 14 times its average.
Both signals sat in public YouTube data. OutlierKit MCP pulled them in a few calls.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →We scout independent artists. Find ones under 25K subscribers whose music video beat their channel's average.
channels_searchoutliers_searchvideos_getThree independent artists with a release running far above their normal:
| Artist | Subscribers | Release | vs channel average |
|---|---|---|---|
| ALL'N | 20.3K | We Up | 49.9× |
| The Next Movement | 10.8K | Call Me | 14.3× |
| Emma Ejwertz | 2.4K | Bad Judge Of Character | 7.5× |
Call ALL'N first. "We Up" drew 1.55M views on a 20K-subscriber channel, about 50 times its average.
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“I use Outlier Kit for supplemental channel audits and to help clients brainstorm video ideas and/or explore pivot strategies. It's a fantastic competitive intelligence tool to have in your arsenal.”
“I was consistent with uploading videos, but at a certain point, I wasn't able to understand how things were working. With OutlierKit, I was really able to understand the competitor landscape and identify the kinds of opportunities I could bet on.”
“It's really simple and gives really useful data and insights for choosing WHAT to make and how to structure it better. Will recommend to anyone seriously committing to YouTube.”
“After implementing the recommendations from the first report last week, my latest video has nearly tripled in views (2000) compared to my previous best one (700), so the recommendations do work.”
One creator on a small channel. Not a typical or promised result.
“I really liked how clean the analysis results were, especially the importance score. It actually helps you see which parts of a video are doing the heavy lifting. The analysis was quick too.”
More reviews people have posted on Product Hunt, X and LinkedIn, unedited.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Package the video | Title, Description & hashtags, Chapters and Script review. Titles are ranked against breakout videos near your topic. | Ask Claude to draft packaging from the research data. The ranked Title tool and Script review run in the app. | Edit the title, description, tags and chapters after upload. No comparison with other channels. |
| Choose a plan | Hobby starts at $49/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Max suits a roster of artist channels with 2,000 monthly credits and on-demand updates. Pro is an option for a smaller research set.
Hobby
Best for experts and coaches running one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for experts, consultants and brands publishing every week
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies running client channels, API pipelines
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Compare three artist channels in the app for 30 credits total.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →A note from Aditi
YouTube offers another view of how people respond to a release. Put it beside streaming data when deciding what to investigate.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitUpdated
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
Our roster is [channels]. Whose latest upload beats their own average?
- You get
- This week's breakouts
- Tools called
- channels_videos
- Cost
- 2 to 10 credits per tool call
Find independent artists like [artist] with under 25K subscribers whose music video beat their average.
- You get
- A scouting list
- Tools called
- channels_similar, videos_get
- Cost
- 2 to 10 credits per tool call
Summarize the comments on [video]. Which moment do fans mention most?
- You get
- What fans love
- Tools called
- videos_comments
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Free sample report
Video ideas for music labels
Read the dated research and the source videos behind each idea. The report is available online or as a PDF, with no signup.
Preview, opens the full reportBefore you get started
Does it replace streaming data?
No. It adds YouTube performance to your research. Keep your streaming dashboards for royalties and playlists.
Does it work for artists outside the US?
Yes. It uses public YouTube data. Coverage depends on the channel and the available results. ALL'N, in the example above, is a Korean act.
What is YouTube intelligence for music labels?
It means using YouTube performance to spot which artists and releases are moving. Each upload is compared to the artist's own average.
Which paid plans include the tools on this page?
Hobby starts at $49 a month with 100 credits. Pro is $99 with 500 credits and adds Competitor Studio, MCP and API access. Max is $399 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run. Connecting the MCP connector adds 20 credits, so a trial can cover one run. On paid plans it is on Pro and Max. The Title tool costs 2 credits per run. Description & hashtags, Chapters and Script review are also included in the trial.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
Review your roster with OutlierKit
30 minutes with the founder · Or start a free trial, no credit card
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