Your YouTube strategist, on demand
OutlierKit is the YouTube research and planning tool for experts, consultants and coaches. It turns outlier videos, audience psychology, and niche data into a content strategy tuned to your niche, your audience, and your goals.
No credit card · Cancel anytime
Yeah i'm not gonna lie, i think i have the best content research workflow in the world right now.
- Riley Brown (@rileybrown) September 27, 2026
Top personal-brand YouTubers, analyzed
Ten experts who run a channel and a business. Open any card for the full channel analysis.
Rena Malik, M.D.Urologist and pelvic surgeon2.95M subscribersEarns throughAn online course platformFull analysis →
Jeff NippardStrength coach with a biochemistry degree8.65M subscribersEarns throughPaid training programsFull analysis →
Codie SanchezInvestor and bestselling author2.25M subscribersEarns throughCourses and a paid communityFull analysis →
Dr. Eric BergChiropractor, keto and fasting15M subscribersEarns throughA supplement companyFull analysis →
Marie ForleoBusiness coach and bestselling author1.01M subscribersEarns throughBooks and business trainingFull analysis →
Ramit SethiPersonal finance author and Netflix host1.13M subscribersEarns throughBooks and online coursesFull analysis →
Dr. Tracey MarksBoard-certified psychiatrist2.42M subscribersEarns throughSpeaking and booksFull analysis →
Ryan SerhantReal estate broker and founder1.49M subscribersEarns throughA brokerage and sales trainingFull analysis →
Mel RobbinsBestselling author and podcast host6.21M subscribersEarns throughBooks and a podcastFull analysis →
Justin SungLearning coach and former doctor2.26M subscribersEarns throughA coaching programFull analysis →
Strategy built for your channel
No generic creator tips. Deep Research reports give you ideas, titles, and strategy tuned to your niche.
See which videos win, and why
Outliers alone only show what beat the average. We show the audience psychology, sponsor patterns, and hooks that made them work.
Copy what's growing fastest
Rank channels in your niche by growth, view rate, and conversion. Steal the patterns that fit.
Competitor Studio: niche-wide YouTube competitor analysis in one click
Scan thousands of channels in your niche. See audience clusters, sponsor landscape, content gaps, and what's converting.
You ask
- “Which videos are breaking out?”
- “Who is growing fastest?”
- “Which brands sponsor my niche?”
- “Who is the audience?”
You get
- 356.1x top
Every outlier video, ranked
3,000+ found across the niche
- +42.7% top
The fastest-growing channels
Ranked by weekly subscriber growth
- 22 deals
Every sponsor in the niche
Recall, Higgsfield, Zapier and more
- Ages 28 to 45
The audience, profiled
Knowledge workers afraid of being left behind by AI
One run on one niche. Numbers from a real Competitor Studio report.
Available on the Pro and Max plans
Every angle of your niche, in one place
Competitor Studio maps the whole niche. These three tools go deep on any single channel, keyword, or video. And they're on every plan.
Break down any channel in five answers
Enter any channel and get a full teardown. These numbers come from the live analysis of Alex Hormozi's channel. You see scale, momentum, revenue, audience, and the repeatable formula behind his breakouts.
- ✓Scale, cadence, and recent-performance distribution
- ✓Estimated revenue, RPM, and channel valuation
- ✓Audience cohesion, competitors, and why the standouts won
Views on recent videos
- 286KTypical video
- 540KTop 25%
- 1.0MTop 10%
- 2.0MBest video
Viewers cluster tightly around business building and self-improvement.
Same audience also watches
- Leila Hormozi
- Codie Sanchez
- Dan Martell
- Sharran Srivatsaa
- Simon Squibb
- Patrick Dang
- If I Started A Business in 2026, I'd Do This5.6x
Why it won: A start-over hook tied to a specific year
- If you're ambitious but inconsistent, please watch this5.2x
Why it won: Names a pain point most viewers share
- If I Wanted to Make My First $100K in 2026, I'd Do This4.9x
Why it won: An achievable milestone, not millions
Multiplier = views compared with the channel's own average.
Content mix
The breakout formula
- 1.Solo, direct to camera
- 2.A reset plan for beginners
- 3.Tied to a near-future year
See it on real, live channels
Full public breakdowns for 130+ creators, refreshed with new data.
Alex Hormozi
Business & scaling
- Subs
- 4.3M
- Avg views
- 199.1K
- Total
- 1.1B
Marques Brownlee
Consumer Technology & Hardware Reviews
- Subs
- 21.1M
- Avg views
- 3.0M
- Total
- 5.5B
Graham Stephan
Real estate & personal finance
- Subs
- 5.2M
- Avg views
- 870.7K
- Total
- 1.4B
LegalEagle
Legal explainers
- Subs
- 3.9M
- Avg views
- 1.2M
- Total
- 1.2B
Doug DeMuro
Car reviews
- Subs
- 5.1M
- Avg views
- 957.8K
- Total
- 2.4B
Ryan Serhant
Luxury real estate & sales
- Subs
- 1.5M
- Avg views
- 345.3K
- Total
- 180.6M
See these numbers for your own channel
Run a full analysis in seconds. 30 free credits, no credit card.
Find low-competition keywords people actually search
Start with real search volume and difficulty. Then go deeper with advanced analytics: trend and opportunity scores, market saturation, and the channels already ranking.
- ✓Search volume and difficulty for every term
- ✓Trend, opportunity, and market-saturation scores
- ✓See who's ranking and how competitive the niche is
- Search demand100
Accelerating, 9.35x growth
- Opportunity85
62.5% of ranking channels are small
- CompetitionHigh
Saturated, 1,320,014 results
Angles that can still win
- 1AI workflows for one professionHigh
- 2End-to-end task walkthroughs with free toolsHigh
- 3Free and open-source alternatives vs paid toolsMedium
Very competitive. Win it with a micro-niche angle, not a generic listicle.
How the Outlier Score works
Three times the usual views means the topic or format did the work, not the size of the channel.
Results for "ai tools"
- I Tested 500+ AI Tools, These 12 Will Blow Up Your Business3.0x
Dan Martell · 2.2M subs · 277.1K views
- I Tried Every AI Productivity and Coding Tool1.5x
Peter Yang · 38.2K subs · 7K views
- Google's NotebookLM is Getting Even More Powerful1.3x
Tiago Forte · 371K subs · 117.4K views
A 38.2K-subscriber channel can outrank a 371K one. The score measures the video, not the channel.
Spot the videos beating their channel by 3x to 10x
Surface outlier videos across your niche. Each one shows an Outlier Score, views, and subscriber counts. So you know which topics and formats are overperforming right now.
- ✓Outlier Score for every video versus its channel
- ✓Views, subscribers, and recency at a glance
- ✓Proven topics and formats to model your next video on
See OutlierKit in action
A full walkthrough of Competitor Studio and the rest of the toolkit, from a single channel to a fully mapped niche.
Where most YouTube tools stop, OutlierKit starts
One look at what's available across the YouTube competitor analysis and research tool landscape.
| Capability | OutlierKit All-in-one | VidIQ Browser ext. | TubeBuddy Browser ext. | 1of10 / NexLev Outlier-only |
|---|---|---|---|---|
| Outlier video detection | ✓ | ⚠ Limited | ✗ | ✓ |
| Niche-wide auto-scanning | ✓ | ✗ | ✗ | ✗ |
| Audience psychographics | ✓ | ✗ | ✗ | ✗ |
| Sponsor intelligence | ✓ | ✗ | ✗ | ✗ |
| Monetization & funnel mapping | ✓ | ✗ | ✗ | ✗ |
| Comment intelligence | ✓ | ✗ | ✗ | ✗ |
| Channel-specific Deep Research | ✓ | ✗ | ✗ | ✗ |
| Low-competition keyword finder | ✓ | ✓ | ✓ | ⚠ Limited |
| AI script & hook analysis | ✓ | ⚠ Add-on | ✗ | ✗ |
| Lightweight (no browser slowdown) | ✓ | ⚠ Often slow | ⚠ Often slow | ✓ |
| Starting price | $24.92/mo* | $10-$15/mo | $6-$9/mo | $29/mo |
*OutlierKit Hobby annual plan. Monthly starts at $49. Competitor pricing reflects each tool's lowest paid tier as listed publicly in 2026.
Choose a research plan
Monthly credits for your research. Choose monthly or annual billing.
Hobby
Best for experts and coaches running one channel
billed $299/yr · save 49%
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for experts, consultants and brands publishing every week
billed $599/yr · save 50%
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies running client channels, API pipelines
billed $1,999/yr · save 58%
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
YouTube means different things to different creators. A B2B business chasing leads cares about conversion. A faceless channel cares about views and RPM. An educator cares about subscribers and retention. The right move depends on your niche and your objective. That is why generic creator advice almost never applies.
I built OutlierKit to give you the specific insights that will grow your channel. It is based on your niche, your audience, and what you're actually trying to achieve.
My promise: If you don't find any insights worth pursuing during your trial, email me at hello@outlierkit.com. I'll personally walk you through your YouTube strategy. And if I still can't help you find something useful, you get a full refund.
What our customers say
Verified reviews from Product Hunt, Microlaunch, and customers.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly. The competition analysis revealed gaps we never knew existed.”
“OutlierKit has drastically reduced my time to plan content for my SaaS YouTube channel. The deep research feature revealed insights I'd overlooked earlier. A must-have if you're serious about YouTube as an acquisition channel.”
Or build on the Creator-Intelligence API
Enrich any YouTube channel with AI-derived tags, outlier patterns, channel similarity, and audience metadata. Built for influencer platforms, brand-safety layers, and creator-discovery products.
{
"channel_id": "UCxxxxxxx",
"ai_summary": "Faceless finance...",
"tags": ["finance", "faceless"],
"outlier_score": 4.2,
"similar_channels": [...]
}Which plan is right for you?
I'm an expert or coach running one channel. Which plan?+−
Start on Hobby ($49/mo, 100 credits). It fits an expert or coach who runs one channel to share what they know. Keyword Research and Outlier Research cost 2 credits each, and Deep Research (20 credits) is included. So 100 credits is plenty to check your topics against what's already working. Title, Description, Chapters and Script Review are included too. Move up once you publish every week.
I publish every week for my practice or brand. Which plan?+−
Pro ($99/mo, 500 credits). Built for experts, consultants and brands that publish every week, whether you run the channel yourself or an agency runs it for you. It unlocks niche-wide Competitor Studio (50 credits), the MCP connector, and API access, with five times Hobby's credits for Deep Research and script analysis. That is enough to research and optimize every upload.
I run an agency, automate content, or build on YouTube data. Which plan?+−
Max ($399/mo, 2,000 credits). It suits agencies and channel managers who run client channels across niches. It also fits content pipelines automated through the API, and developers building tools on top of YouTube data. Adds 50+ channel connections, sponsor and comment intelligence, on-demand data updates, and priority API.
What can I do with the 30 free trial credits?+−
Plenty: 15 keyword searches, 15 outlier research runs, or 3 channel or script analyses. Mix and match. No credit card, no auto-charge. Connect the MCP connector during the trial for 20 more. Competitor Studio costs 50 credits, so it isn't on the trial. But you can try every core tool first.
How does credit-based pricing work?+−
Every action costs a set number of credits. Keyword and Outlier Research are 2 credits each. Script and single-channel analysis cost 10, Deep Research 20, and Competitor Studio 50. The cost is the same on every plan. Credits refresh monthly, and top-ups are $19 per 100. Save 50% with annual billing.
What if I pick the wrong plan?+−
Switch up or down anytime from Account Settings, and your credits prorate immediately. There's also a money-back guarantee during your trial. If OutlierKit doesn't surface anything worth pursuing, email hello@outlierkit.com and we'll make it right.
Still deciding? Compare Hobby, Pro, and Max in detail →
Stop guessing. Start with strategy.
30 free credits · No credit card · Cancel anytime
Start free trial →Nothing to cancel until you actively upgrade.