For agencies running client channels
Build your next client pitch from YouTube competitor research
OutlierKit shows which videos outperform on rival channels and where your client has room to compete. Bring the examples into your next pitch.
30 minutes with the founder · Or start a free trial, no credit card
Try it yourself with 30 free credits
Client research you can bring into a pitch
Competitor Analysis
Find the rivals worth watching
Start with a client channel. Compare similar channels and review their recent uploads before choosing the set to track.
Explore Competitor Analysis →Outlier Finder
Give the pitch a concrete example
Find videos that beat their own channel average. Use the title and topic as a reference, then explain how your client would approach it.
Explore Outlier Finder →
Competitor Studio
Keep a view of each client niche
Use Competitor Studio to map a niche from a seed channel. Revisit that research when the client changes direction or a new rival appears.
Explore Competitor Studio →
A worked example
A small fitness channel surfaced a useful pitch reference
Train with Marsha Goldberg has 1.7K subscribers. Its 20-minute band workout drew 7.3K views, 23 times the channel's average. Small rivals often show a format first, and an audit that only watches the biggest channels misses them.
In our July 2026 study of 639 OutlierKit users, 76% of agency users ran Outlier Finder, more than any other group.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →Our client runs a home-workout channel for women over 40. Audit their rivals: what's winning, and why?
channels_searchvideos_getThe rivals' best recent videos, against each channel's average:
| Rival | Subscribers | Top video | vs channel average |
|---|---|---|---|
| Train with Marsha Goldberg | 1.7K | 20-min full body band workout, no jumping | 22.8× |
| Fit Her 40 | 17.5K | The only 3 exercises you need for the hourglass body | 8.0× |
| Christine Hall Coaching | 1.1K | Build arm definition at home: 22-min workout | 6.0× |
Pitch two formats. A tight promise like "the only 3 exercises", and a 20-minute follow-along with a clear limit like "no jumping". Both won for your client's rivals.
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Research task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Choose a plan | Hobby starts at $29/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Max suits a roster of client channels: 2,000 monthly credits and 50+ channel connections. Pro is an option for a smaller research workload.
Hobby
Best for solo creators researching one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for creators & brands growing on YouTube
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies, API pipelines & developers
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Use the trial to run three single-channel analyses at 10 credits each. Competitor Studio needs 50 credits and a Pro or Max plan.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →Business channels, broken down
Full breakdowns of business channels, with the formats and upload patterns agencies pitch against:
Iman GadzhiBusiness & self-improvement
- Subscribers
- 6.0M
- Avg views
- 378.2K
Alex HormoziBusiness & scaling
- Subscribers
- 4.3M
- Avg views
- 199.1K
Codie SanchezBoring Businesses & Financial Freedom
- Subscribers
- 2.2M
- Avg views
- 427.8K
Est. $6K - $32K/mo
Read the analysis →
Modern MBABusiness strategy breakdowns (faceless)
- Subscribers
- 801.0K
- Avg views
- 794.2K
Est. $5K-$17K/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
A note from Aditi
A client pitch needs a reason to believe the idea will reach the right people. A rival video gives your team something specific to discuss.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitWhat OutlierKit customers say
Reviews from customers using OutlierKit for their own work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly. The competition analysis revealed gaps we never knew existed.”
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
My client is [channel]. Find their 5 closest rivals. For each, list the top outliers from the last 90 days.
- You get
- A competitor audit
- Tools called
- channels_similar, channels_videos
- Cost
- 2 to 10 credits per tool call
Which topics beat averages for those rivals that my client has never covered?
- You get
- The gap list
- Tools called
- outliers_search, channels_videos
- Cost
- 2 to 10 credits per tool call
Write 10 video ideas for [client] from those gaps, with titles.
- You get
- A pitch-ready slate
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Before you get started
How many clients can I track?
Max tracks 50 or more channels. That covers a client roster and their rivals.
Can I hand the audit straight to a client?
Yes. Claude writes it as a table or a short brief you can paste into a deck.
What is YouTube competitive intelligence for agencies?
It means tracking what wins on your clients' rival channels, so every plan starts from proof. OutlierKit ranks each video against its own channel's normal.
Which paid plans include the tools on this page?
Hobby starts at $29 a month with 100 credits. Pro is $49 with 500 credits and adds Competitor Studio, MCP and API access. Max is $199 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run and requires Pro or Max, so the trial allowance does not cover it.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
Bring a client channel to the demo
30 minutes with the founder · Or start a free trial, no credit card
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