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Built for YouTube agencies

YouTube competitive intelligence built for agencies

Enter one channel. Get a full niche map for your client in minutes — competitors, audience, sponsors, monetization, and outliers.

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Loved by agencies and creators worldwide

OutlierKit Competitor Studio dashboard showing niche-wide competitive intelligence for an agency client

Agency research is the bottleneck

Most YouTube tools were built for one creator. You manage 5, 10, 20 channels.

Today, a real competitive report means stitching VidIQ keywords, Social Blade lookups, sponsor databases, and YouTube Studio guesswork. Every new client takes a week of manual research before you can even pitch.

The depth your clients want is the depth your tools can't give you.

One channel in. Eight intelligence modules out.

A single seed channel. A full niche map.

Niche Mapping

Pinpoint the niche and where the channel outperforms.

Competitor Discovery

Surface competitors across dimensions — fastest-growing, most active, emerging.

Performance Benchmarking

Compare against niche median: view rate, weekly subs, conversion.

Audience Psychographics

Viewer segments with psychology profiles — drivers, pains, preferences.

Outliers & Opportunities

1,000–5,000+ outliers per niche, scored by relevance, views, recency.

Sponsor Intelligence

Map the sponsor landscape — established, emerging, dominant categories.

Funnels & Monetization

How channels actually earn — lead magnets, courses, services, products.

Comment Intelligence

Niche-wide requests, pains, and praise — with attribution and guidance.

No other tool — VidIQ, TubeBuddy, 1of10 — covers modules 4, 6, 7, or 8.

The intelligence agencies bill for

Four modules that carry most agency client deliverables.

Sponsor Intelligence

Show every brand active in your client's niche. Pitch sponsor outreach as a service line.

OutlierKit Sponsor Intelligence module — sponsor landscape mapping with categories and trends

Funnels & Monetization

See exactly how competitors convert viewers — lead magnets, courses, services, products. Build defensible monetization recommendations.

OutlierKit Funnels and Monetization module showing revenue split for top creators in a niche

Audience Psychographics

Replace demographic guesses with viewer-segment psychology. Brief your content team on what actually drives clicks.

OutlierKit audience psychographics module showing viewer segment psychology profiles

Outliers & Opportunities

1,000–5,000+ outlier videos per niche. Hand a quarterly content plan to any client in an afternoon.

OutlierKit Outliers module showing thousands of outlier videos identified across a niche

How agencies use OutlierKit

Animated walkthrough of OutlierKit Competitor Studio scanning thousands of channels

Onboard a client in an afternoon

Run Competitor Studio before the first call. Show up with niche map, top 5 competitors ranked by growth, audience segments, and outlier list.

Quarterly reviews on fresh data

Re-run each quarter. Show which competitors accelerated, which sponsors arrived, and which formats are working now.

Win bigger retainers with sponsor + funnel maps

Show prospects which sponsor categories are active in their niche, which competitors take that money, and where the gaps are.

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Where OutlierKit fits in your stack

Honest comparison. We cover the layer no one else does.

CapabilityOutlierKitVidIQTubeBuddy1of10
Outlier video detection
Niche-wide auto-scanning from one channel
Audience psychographics
Demographics only
Sponsor intelligence
Funnels & monetization mapping
Niche-wide comment intelligence
AI script & hook analysis
Keyword search volume data
Solid
Best in class
Solid
A/B testing
Best in class
Bulk video processing
Limited
Best in class

Most agencies pair OutlierKit with VidIQ or TubeBuddy. They cover keywords and bulk ops. We cover the competitive intelligence layer.

Built for the way agencies use research

Pro for 3–15 client channels. Max for 15+.

Hobby

$29/mo

or $16.6/mo annual

Solo consultants

  • 100 credits/month
  • Competitor Studio not included
  • No API access
Start free trial
Recommended for agencies

Pro

$49/mo

or $24.9/mo annual

Agencies with 3–15 client channels

  • 500 credits/month
  • Full Competitor Studio access
  • API access (coming)
Book a demo

Max

$199/mo

or $83/mo annual

Agencies with 15+ client channels, enterprise needs

  • 2,000 credits/month
  • Full Competitor Studio access
  • Update Data on Demand
  • Up to 50+ channel monitoring
  • API access (coming)
Start free trial

Need more credits? $10 for 100 more, top up anytime. Month-to-month is fine — no annual commitment required.

See full pricing details →

What customers say

“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly. The competition analysis revealed gaps we never knew existed.”

G
Gautham
multi-channel creator

“It has drastically reduced my time to plan content for my SaaS YouTube channel. The deep research feature has revealed insights that I overlooked earlier.”

V
Vikash
SaaS channel manager

Frequently asked questions

How is Competitor Studio different from VidIQ's competitor tracking?
VidIQ lets you manually add up to 20 competitors and track their stats. Competitor Studio scans thousands of channels in your client's niche from a single seed channel — automatically — and returns audience psychology, sponsor mapping, monetization strategies, and comment intelligence. It's a different category of tool.
Do you have an API?
API access is coming to Pro and Max plans. It will let you pull niche maps, outlier lists, competitor benchmarks, and sponsor data directly into your own dashboards, reporting tools, or content workflows. If you want early access, mention it in your demo call.
Can I use OutlierKit for client reports?
Yes. Most agencies on Pro and Max plans use OutlierKit's outputs directly in client deliverables — niche maps, competitor benchmarks, sponsor opportunity reports. You can screenshot the modules or pull the underlying data via API (coming) for custom decks.
How many client niches can one account analyze in a month?
Pro covers ~10 full Competitor Studio analyses per month (50 credits each). Max covers ~40, enough for most agency portfolios. Refreshing an existing analysis costs 10 credits. Need more? Top up at $10 per 100 credits anytime.
Can I monitor multiple client channels over time?
Yes. The Max plan supports integration of 50+ YouTube channels for ongoing monitoring. You can re-run any niche analysis on-demand to see how the competitive landscape, sponsors, and outlier formats are shifting week to week.
What does an agency onboarding workflow look like?
Most agencies run Competitor Studio on the prospect's channel before the first call. The output gives you their niche map, top 5 competitors by growth, audience segments, sponsor landscape, and 1,000+ outlier videos in their space — enough material to build a full strategy proposal in a single afternoon.
Is there a Chrome extension I can use during client research?
Yes. The OutlierKit Chrome extension surfaces channel and video signals directly on YouTube — useful when you're researching a prospect or reviewing a client's competitor in real time, without breaking flow into a separate dashboard.
How long does a Competitor Studio analysis take to run?
A full niche analysis typically completes in a few minutes. You'll get email and in-app notification when the report is ready across all 8 modules.
Can I export data for use in client decks or spreadsheets?
Yes. Outlier lists, competitor tables, and benchmark data can be copied or exported. Programmatic export via API is coming for agencies that want to plug data into Notion, Airtable, Google Sheets, or BI dashboards.
Do you offer multi-seat pricing?
Not yet. Each plan is a single account. Multi-seat is on the roadmap for Max plan customers — mention it on your demo call so we can flag your interest.
What about white-label?
Not currently available. Roadmap item — driven by demand from agency customers.
How current is the data?
Data refreshes weekly across the platform. Max plan customers can also trigger Update Data on Demand to refresh any analysis instantly.
Do you support YouTube Shorts?
Not yet. Shorts support is on the roadmap. Today, outlier detection and niche scanning focus on long-form video.

See your client's niche in 10 minutes

Book a demo and we'll walk through Competitor Studio on a channel you choose. No slides — just the product, your client, and the data.

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