For B2B marketing teams
Build your YouTube plan around the questions buyers ask
Find search demand for problems your business solves. OutlierKit shows the videos already covering each topic, so your team can write a useful brief before filming.
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Try it yourself with 30 free credits
We sell accounting software to small businesses. What do our buyers search on YouTube?
Estimated monthly searches for buyer topics, with keyword competition:
- 1.Accounting software for small business19.8KCompetition: High
- 2.Running payroll13.2KCompetition: Medium
- 3.Best accounting software for small business8.8KCompetition: High
- 4.Bookkeeping software7.2KCompetition: High
Highlighted figure: monthly searches.
Film "how to run payroll" first. It gets about 13.2K estimated monthly searches and has lower keyword competition in this sample than the software comparisons.
Business and software channels, broken down
Full breakdowns of business and software channels, with the formats that reach buyers:
Modern MBABusiness strategy breakdowns (faceless)
- Subscribers
- 801.0K
- Avg views
- 794.2K
Est. $5K to $17K/mo
Read the analysis →
Company ManBrand history & bankruptcies (faceless)
- Subscribers
- 1.8M
- Avg views
- 653.3K
Tool FinderSaaS & productivity tool reviews
- Subscribers
- 451.0K
- Avg views
- 26.2K
Est. $223 to $727/mo
Read the analysis →
Just Ask JakeB2B SaaS Micro-Tutorials
- Subscribers
- 9.3K
- Avg views
- 623
Est. $9 to $30/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
How it works
From a buyer question to a video brief
- Choose a question worth answeringStart with payroll and taxes.
- Study the existing answersMake the owner's version.
- Review the response after publishingAnswer the software question next.
Step 1 · Keyword Research
Choose a question worth answering
Search a product category or a customer problem. Compare estimated search volumes to decide which questions deserve a video.
- Claude calls
- keywords_research
- In this example
- Start with payroll and taxes.
We sell accounting software to small businesses. What do our buyers search on YouTube?
Four distinct buyer topics from two keyword pulls, by estimated monthly searches:
- 1.accounting software for small business19.8KCompetition score 85
- 2.running a payroll13.2KCompetition score 55
- 3.small business taxes7.2KCompetition score 55
- 4.taxes llc5.9KCompetition score 25
Highlighted figure: monthly searches.
Start with payroll and taxes. "Running a payroll" gets about 13.2K monthly searches at a competition score of 55. The software query scores 85, the highest in this sample.
Step 2 · Outlier Finder
Study the existing answers
Find outlier videos on a chosen topic. Review what they cover and decide what your team can explain from its own experience.
- Claude calls
- outliers_search, videos_transcript
- In this example
- Make the owner's version.
For small business bookkeeping, find the videos that beat their channel average and tell me what they cover.
Four bookkeeping videos beat their channel average. Three of them speak to bookkeepers, not owners:
- 1.Accounting Basics every business owner must know7.4×AATS · 1.4K subscribers · 46K views · A short Hindi explainer of debits, credits, ledgers and GST. It ends with an offer for an accounting tool.
- 2.How To Start a Bookkeeping Business in 2026 [Part 1]4.2×Bookkeeping Expert · 53.8K subscribers · 15K views · Aimed at people starting a bookkeeping firm.
- 3.The Brutal Truth About Starting a Bookkeeping Business1.7×Bookkeeping Expert · 53.8K subscribers · 6.1K views · Same audience as Part 1.
- 4.How I Do Bookkeeping Every Month (Without Overcomplicating It)1.4×Bookkeeping with Jake Demi · 7.7K subscribers · 1.7K views · A bookkeeper explains his monthly process for client books, done once after month end.
Highlighted figure: vs channel average.
Make the owner's version. The one video made for business owners scored highest, at 7.4× its channel average. The rest teach bookkeepers. Study it as a reference, not a forecast.
Step 3 · Video Analyzer
Review the response after publishing
Use video analysis to study viewer comments and performance. Track leads in your own analytics to learn whether the video supports the business.
- Claude calls
- videos_comments
- In this example
- Answer the software question next.
Read the newest comments on Mark J Kohler's video on setting up your books. What do viewers still ask?
I read the 20 newest comments. Viewers still raise three open questions, and several had put bookkeeping off:
- 1.Which software to use3 of 20"There is NOTHING simple about Quickbooks online!"
- 2.How often to do the books1 of 20"would you still recommend weekly check-ins, or is a monthly routine enough?"
- 3.What counts as an expense1 of 20"I get charged for my business checking account; would this be considered an expense?"
- 4.Owners who felt less overwhelmed6 of 20"I felt my overwhelm diminish"
Highlighted figure: comments read.
Answer the software question next. Three of 20 comments name or question a bookkeeping tool. Two more ask how often to do the books and what counts as an expense.
Before you record: packaging and script tools
Once you pick the idea, OutlierKit writes the packaging and checks your script. You still film and edit the video yourself. The Title tool ranks its titles against real breakout videos near your topic. All four are on every plan and the 30-credit trial. On Pro and Max, the MCP connector also lets Claude run OutlierKit research for you.
Title
Writes 16 titles and ranks them against real breakout videos near your topic, with a score and a one-line reason for each.
Open in the app →How it worksDescription & hashtags
Writes the 150 characters people see and the rest of the description separately, then picks your hashtags.
Open in the app →How it worksChapters
Writes chapter titles that help viewers scan the video and jump to the part they came for.
Open in the app →Script review
Scores the script you wrote and shows what to fix before you record, so you reshoot and re-edit less.
Open in the app →How it works
A worked example
Payroll questions offer a different angle from software comparisons
Small-business buyers search "accounting software for small business" about 19.8K times a month and "running payroll" about 13.2K times.
The payroll query has lower keyword competition in this sample. It gives an accounting business a customer problem to explain on video.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →We sell accounting software to small businesses. What do our buyers search on YouTube?
keywords_researchEstimated monthly searches for buyer topics, with keyword competition:
| Topic | Monthly searches | Competition |
|---|---|---|
| Accounting software for small business | 19.8K | High |
| Running payroll | 13.2K | Medium |
| Best accounting software for small business | 8.8K | High |
| Bookkeeping software | 7.2K | High |
Film "how to run payroll" first. It gets about 13.2K estimated monthly searches and has lower keyword competition in this sample than the software comparisons.
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“OutlierKit has drastically reduced my time to plan content for my SaaS YouTube channel. The deep research feature revealed insights I'd overlooked earlier. A must-have if you're serious about YouTube as an acquisition channel.”
“I use Outlier Kit for supplemental channel audits and to help clients brainstorm video ideas and/or explore pivot strategies. It's a fantastic competitive intelligence tool to have in your arsenal.”
“I was consistent with uploading videos, but at a certain point, I wasn't able to understand how things were working. With OutlierKit, I was really able to understand the competitor landscape and identify the kinds of opportunities I could bet on.”
“It's really simple and gives really useful data and insights for choosing WHAT to make and how to structure it better. Will recommend to anyone seriously committing to YouTube.”
“After implementing the recommendations from the first report last week, my latest video has nearly tripled in views (2000) compared to my previous best one (700), so the recommendations do work.”
One creator on a small channel. Not a typical or promised result.
More reviews people have posted on Product Hunt, X and LinkedIn, unedited.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Package the video | Title, Description & hashtags, Chapters and Script review. Titles are ranked against breakout videos near your topic. | Ask Claude to draft packaging from the research data. The ranked Title tool and Script review run in the app. | Edit the title, description, tags and chapters after upload. No comparison with other channels. |
| Choose a plan | Hobby starts at $49/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Pro gives your team 500 credits a month and access to Competitor Studio. Use it when you need a view of the niche as well as individual topics.
Hobby
Best for experts and coaches running one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for experts, consultants and brands publishing every week
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies running client channels, API pipelines
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Try five keyword searches and ten outlier searches with 30 credits. Each search costs 2 credits.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →A note from Aditi
For a business, views are useful only when the right people watch. Start with a question your customers ask before they buy.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitUpdated
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
We sell [product] to [buyer]. Find 20 YouTube topics our buyers search for. Rank them by search volume.
- You get
- 20 ranked topics
- Tools called
- keywords_research
- Cost
- 2 to 10 credits per tool call
For each topic, find the best-performing video and describe what it covers.
- You get
- The video to beat, per topic
- Tools called
- outliers_search, videos_get
- Cost
- 2 to 10 credits per tool call
Turn the top 5 topics into briefs with a title, hook and outline.
- You get
- 5 video briefs
- Tools called
- videos_transcript
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Before you get started
We don't have a channel yet. Is it too early?
No. Start with the topics. The research works the same with zero videos.
Where do the search volumes come from?
From OutlierKit's keyword research data. Treat them as estimates and use them to compare topics against each other.
What is YouTube intelligence for businesses?
It means using search demand and past video performance to plan content for buyers. Your own analytics show whether the videos lead to enquiries or sales.
Which paid plans include the tools on this page?
Hobby starts at $49 a month with 100 credits. Pro is $99 with 500 credits and adds Competitor Studio, MCP and API access. Max is $399 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run. Connecting the MCP connector adds 20 credits, so a trial can cover one run. On paid plans it is on Pro and Max. The Title tool costs 2 credits per run. Description & hashtags, Chapters and Script review are also included in the trial.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
Research a topic for your business
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