YouTube as a real acquisition channel — backed by data, not guesswork
Stop publishing and hoping. Map your industry's YouTube landscape in minutes — what drives leads, who's winning, where the gaps are.
Trusted by SaaS teams and B2B marketers
The B2B YouTube problem
Most B2B teams treat YouTube the way they treated blog posts in 2014 — publish, hope, repeat. Most B2B videos get under 500 views. Production costs are real. Pipeline impact is impossible to attribute.
The teams that actually win YouTube don't guess. They study what works in their space — which formats convert, which competitors are growing, which sponsor categories signal real demand.
That's what OutlierKit does for your team.
What you get from Competitor Studio
Eight intelligence modules, all framed for how B2B teams actually use them.
Niche Mapping
Where your category sits — plus adjacent niches to expand into.
Competitor Discovery
Find competitors ranking for your audience — including emerging threats.
Performance Benchmarking
Underperforming, on-pace, or ahead — vs the industry median.
Audience Psychographics
The why behind clicks — drivers, pains, content preferences. Brief-ready.
Outliers & Opportunities
Breakout formats in your industry — proven patterns you can adapt.
Sponsor Intelligence
Which competitors run paid promos, from whom — for outreach and intel.
Funnels & Monetization
How peers convert viewers — lead magnets, demos, gated content, products.
Comment Intelligence
What your audience is asking for. Your next 10 topics, already surfaced.
The data B2B teams actually use
Four modules built for content briefing, ROI defense, and pipeline.
Audience Psychographics
Segment your industry's viewers by psychology — drivers, pains, content preferences. Hand it to your content team or agency.
Funnels & Monetization
See how peers convert YouTube viewers into customers — lead magnets, gated demos, products. Validate your funnel hypothesis before you build.
Outliers & Opportunities
1,000–5,000+ proven video formats in your industry. Adapt what already works — skip the lottery.
Performance Benchmarking
Are you ahead, on-pace, or behind? Compare view rate, weekly subs, and conversion against your industry median.
How B2B teams use OutlierKit
Build a channel that drives leads, not vanity views
See which channels in your space capture buyer-intent viewers — and what they do differently.
Validate YouTube before you commit
Run Competitor Studio on your top 3 competitors. See if the audience is large enough and the landscape winnable.
Brief your team with real data
Hand over a psychographics report and 200 ranked outliers. Next quarter's roadmap writes itself.
Why this matters for ROI
Every B2B video has a real cost — production, scripting, editing, your team's time. A video that flops doesn't just burn the production bill — it burns the strategy you didn't pursue.
OutlierKit replaces assumption with evidence. Stop creating videos based on what someone in the room thinks will work. Start creating videos based on what demonstrably already works in your industry.
How OutlierKit compares
Framed around B2B buying criteria.
| Need | OutlierKit | General-purpose YouTube tools (VidIQ, TubeBuddy, 1of10) |
|---|---|---|
| Built primarily for | Strategic competitive intelligence | Individual creator optimization |
| Niche-wide auto-scanning | Thousands of channels from one input | Manual competitor adds |
| Audience insights for content briefing | Psychographics + content preferences | Demographics only (VidIQ) or none |
| Sponsor & monetization intel | Industry-first | Not available |
| Lead generation focus | Built for it | Creator-focused |
| Pricing | Starts $29/mo ($16.6/mo annual) | $7.50–$49/mo |
If your strategy is “publish more, hope something works,” creator tools will help you do that more efficiently. If your strategy is “treat YouTube as a real acquisition channel,” you need a different category of tool.
Pricing for businesses
Max is recommended for companies with an active YouTube acquisition strategy.
Hobby
or $16.6/mo annual
Founders testing YouTube
- 100 credits/month
- Update Data on Demand
- No API access
Pro
or $24.9/mo annual
Marketing teams running YouTube programs
- 500 credits/month
- Full Competitor Studio access
- API access (coming)
Max
or $83/mo annual
Active YouTube acquisition strategy + multi-channel monitoring
- 2,000 credits/month
- Update Data on Demand
- Up to 50+ channel monitoring
- API access (coming)
What customers say
“OutlierKit has been a recent addition to my toolkit. It has drastically reduced my time to plan out content for my SaaS YouTube channel. The deep research feature has revealed insights that I overlooked earlier. A must-have tool in your arsenal if you are serious about YouTube as an acquisition channel.”
“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly.”
Frequently asked questions
Does this work for B2B niches with low search volume?
Can our marketing agency use this on our behalf?
How does this fit alongside SEO tools like Ahrefs or SEMrush?
Will this help us measure YouTube ROI?
Is there a free trial?
Can we cancel anytime?
See your industry's YouTube landscape in one demo
Book a 30-minute demo. We'll run Competitor Studio on a competitor in your industry, walk through the output, and you'll see whether YouTube is a winnable channel for you — before you spend a dollar on production.
Book a demo