For B2B marketing teams
Build your YouTube plan around the questions buyers ask
Find search demand for problems your business solves. OutlierKit shows the videos already covering each topic, so your team can write a useful brief before filming.
30 minutes with the founder · Or start a free trial, no credit card
Try it yourself with 30 free credits
From a buyer question to a video brief
Keyword Research
Choose a question worth answering
Search a product category or a customer problem. Compare estimated search volumes to decide which questions deserve a video.
Explore Keyword Research →Outlier Finder
Study the existing answers
Find outlier videos on a chosen topic. Review what they cover and decide what your team can explain from its own experience.
Explore Outlier Finder →
Video Analyzer
Review the response after publishing
Use video analysis to study viewer comments and performance. Track leads in your own analytics to learn whether the video supports the business.
Explore Video Analyzer →
A worked example
Payroll questions offer a different angle from software comparisons
Small-business buyers search "accounting software for small business" about 19.8K times a month and "running payroll" about 13.2K times.
The payroll query has lower keyword competition in this sample. It gives an accounting business a customer problem to explain on video.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →We sell accounting software to small businesses. What do our buyers search on YouTube?
keywords_researchEstimated monthly searches for buyer topics, with keyword competition:
| Topic | Monthly searches | Competition |
|---|---|---|
| Accounting software for small business | 19.8K | High |
| Running payroll | 13.2K | Medium |
| Best accounting software for small business | 8.8K | High |
| Bookkeeping software | 7.2K | High |
Film "how to run payroll" first. It gets about 13.2K estimated monthly searches and has lower keyword competition in this sample than the software comparisons.
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Research task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Choose a plan | Hobby starts at $29/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Pro gives your team 500 credits a month and access to Competitor Studio. Use it when you need a view of the niche as well as individual topics.
Hobby
Best for solo creators researching one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for creators & brands growing on YouTube
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies, API pipelines & developers
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Try five keyword searches and ten outlier searches with 30 credits. Each search costs 2 credits.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →Business and software channels, broken down
Full breakdowns of business and software channels, with the formats that reach buyers:
Modern MBABusiness strategy breakdowns (faceless)
- Subscribers
- 801.0K
- Avg views
- 794.2K
Est. $5K-$17K/mo
Read the analysis →
Company ManBrand history & bankruptcies (faceless)
- Subscribers
- 1.8M
- Avg views
- 653.3K
Tool FinderSaaS & productivity tool reviews
- Subscribers
- 451.0K
- Avg views
- 26.2K
Est. $223-$727/mo
Read the analysis →
Just Ask JakeB2B SaaS Micro-Tutorials
- Subscribers
- 9.3K
- Avg views
- 623
Est. $9-$30/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
A note from Aditi
For a business, views are useful only when the right people watch. Start with a question your customers ask before they buy.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitWhat OutlierKit customers say
Reviews from customers using OutlierKit for their own work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“OutlierKit has drastically reduced my time to plan content for my SaaS YouTube channel. The deep research feature revealed insights I'd overlooked earlier. A must-have if you're serious about YouTube as an acquisition channel.”
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
We sell [product] to [buyer]. Find 20 YouTube topics our buyers search for. Rank them by search volume.
- You get
- 20 ranked topics
- Tools called
- keywords_research
- Cost
- 2 to 10 credits per tool call
For each topic, find the best-performing video and describe what it covers.
- You get
- The video to beat, per topic
- Tools called
- outliers_search, videos_get
- Cost
- 2 to 10 credits per tool call
Turn the top 5 topics into briefs with a title, hook and outline.
- You get
- 5 video briefs
- Tools called
- videos_transcript
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Before you get started
We don't have a channel yet. Is it too early?
No. Start with the topics. The research works the same with zero videos.
Where do the search volumes come from?
From OutlierKit's keyword research data. Treat them as estimates and use them to compare topics against each other.
What is YouTube intelligence for businesses?
It means using search demand and past video performance to plan content for buyers. Your own analytics show whether the videos lead to enquiries or sales.
Which paid plans include the tools on this page?
Hobby starts at $29 a month with 100 credits. Pro is $49 with 500 credits and adds Competitor Studio, MCP and API access. Max is $199 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run and requires Pro or Max, so the trial allowance does not cover it.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
Research a topic for your business
30 minutes with the founder · Or start a free trial, no credit card
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