For video podcasters
Get podcast guests proven on YouTube
See which experts beat the host's average on other shows, and the topic that did it. Ask OutlierKit MCP in Claude. Get the shortlist.
Free trial · No credit card · Includes OutlierKit MCP in Claude
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
I host a women's health podcast on YouTube. Which expert guest pulls views on other shows, and on what topic?
outliers_searchchannels_searchvideos_getDr. Stacy Sims beat the show's average on three different podcasts:
| Host show | Subscribers | Views | vs the show's average |
|---|---|---|---|
| Dr. Stephanie Estima | 68.2K | 57.3K | 33.1× |
| The Future of Fitness | 11.3K | 15.6K | 16.5× |
| Project 100 with Mark Bouris | 1.9K | 26.4K | 4.1× |
Book her on early perimenopause signs. Her own video on it drew 206K views, about 4 times her channel's average. None of these three episodes led with that angle.
How podcasters use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
I host [show] about [niche]. Find interview episodes from the last 90 days that beat their channel's average. List the guests, the shows and the topic of each episode.
- You get
- A ranked guest table
- Tools called
- outliers_search, channels_get
- Cost
- 1 credit per tool call
Look at [guest]'s own YouTube channel. Which topics beat their average? Which one has no host asked them about?
- You get
- The angle to book them on
- Tools called
- channels_search, channels_videos
- Cost
- 1 credit per tool call
Read the comments on [guest]'s last 3 interviews. List the 10 questions viewers still want answered.
- You get
- Your question list
- Tools called
- outliers_search, videos_comments
- Cost
- 1 credit per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs booking on gut
| OutlierKit MCP in Claude | By hand | Booking agency | |
|---|---|---|---|
| Guests with proof | Book guests who already pulled views on shows like yours, not whoever pitched you. | Whoever pitched you | Their roster |
| The winning topic | Know the angle that worked before you hit record. | What they're promoting | The media kit |
| Rising experts first | Find guests while their channel is climbing, before the big shows call. | After they're everywhere | When they're free |
| Prep in one prompt | Viewers' open questions, pulled from comments. | Their book, the night before | A one-sheet |
| Cost | From $49 a month, OutlierKit MCP included. | Your evenings | Fees per booking |
Guest picks, backed by real numbers
Dr. Stacy Sims shows the pattern. Her episodes beat the host's average on three shows, from a 1.9K channel to a 68K channel. Her strongest topic came from her own channel: early perimenopause signs. None of those episodes led with it in the title.
Small shows win too. The LIVING Room Podcast has 19.9K subscribers. Its episode with a Stanford doctor on aging myths drew 620K views, about 54 times the channel's average.
Interview podcasts, broken down
Full breakdowns of interview podcasts on YouTube, with their best episodes and upload patterns:
OutlierKit Channel Analysis
The Diary Of A CEO
High-Performance Lifestyle & Ideas
- Subscribers
- 17.8M
- Avg views
- 1.9M
- Total views
- 1.6B
OutlierKit Channel Analysis
Andrew Huberman
Health-science podcast
- Subscribers
- 7.6M
- Avg views
- 1.0M
- Total views
- 503.6M
OutlierKit Channel Analysis
Chris Williamson
Interview podcast
- Subscribers
- 4.3M
- Avg views
- 263.0K
- Total views
- 1.2B
OutlierKit Channel Analysis
Founders Podcast
Business Biography & Founder Philosophy
- Subscribers
- 264.0K
- Avg views
- 28.1K
- Total views
- 6.6M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitName your niche. Get your next guests.
Free trial · No credit card · Includes OutlierKit MCP in Claude
Find my next guestsQuestions
What is YouTube intelligence for podcasters?
It means using YouTube data to pick guests and topics. OutlierKit compares each episode to its channel's normal views. When a guest's episode beats that normal, the guest brought an audience.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Does it work for audio-only podcasts?
It reads YouTube only. If your show or your guests' shows post video on YouTube, it works. Spotify and Apple downloads don't show up.
How does it find the guest's name?
Claude reads the episode titles and descriptions that OutlierKit returns. Shows that name the guest in the title give the cleanest results.
Who is this not for?
Brands buying podcast sponsorships should see For Brands. Creators planning solo videos should see For Creators.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.