For video podcasters
Find YouTube podcast guests with episodes worth studying
Compare a guest’s appearances across other shows, then look at the topics they covered. OutlierKit gives you examples to bring into booking and interview prep.
I host a business podcast on YouTube. Which guest pulls views on other shows, and on what topic?
Dan Martell beat the channel average on three different podcasts:
- 1.Scott D. Clary, Success Story Podcast27.6×Subscribers: 481K · Views: 128.1K
- 2.Kopywriting Kourse8.6×Subscribers: 140K · Views: 70K
- 3.THE 505 PODCAST6.8×Subscribers: 37.8K · Views: 27.9K
Highlighted figure: vs channel average.
Book him on AI for founders. His Claude tutorial drew 2.4M views, 9.4 times his channel average. Two of his four strongest videos teach AI.
Interview podcasts, broken down
Full breakdowns of interview podcasts on YouTube, with their best episodes and upload patterns:
The Diary Of A CEOHigh-Performance Lifestyle & Ideas
- Subscribers
- 17.8M
- Avg views
- 1.9M
Est. $58K - $322K/mo
Read the analysis →
Andrew HubermanHealth-science podcast
- Subscribers
- 7.6M
- Avg views
- 1.0M
Est. $11K to $37K/mo
Read the analysis →
Chris WilliamsonInterview podcast
- Subscribers
- 4.3M
- Avg views
- 263.0K
Est. $16K to $51K/mo
Read the analysis →
Founders PodcastBusiness Biography & Founder Philosophy
- Subscribers
- 264.0K
- Avg views
- 28.1K
Est. $452 to $1K/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
How it works
Research the guest and the conversation
- Compare appearances across showsStudy the Bobby Healy episode first.
- Choose an angle for the interviewAsk about AI first.
- Bring viewer questions into preparationAsk him to show the prompt document.
Step 1 · Outlier Finder
Compare appearances across shows
Look at an episode relative to the host channel’s usual views. Review several appearances before deciding whether the guest fits your show.
- Claude calls
- outliers_search
- In this example
- Study the Bobby Healy episode first.
I host a business podcast. Which interview episodes on scaling a company beat their show's average, and who was the guest?
Four guest episodes on growing a business beat their show's channel average:
- 1.Bobby Healy on 10forty28.2×A playbook for hiring and scaling · 3.5K subscribers · 8K views
- 2.Jeremy Haynes on Jeremy Moser8.3×Building a profitable personal brand · 2.9K subscribers · 14K views
- 3.Rob Walling on SaaS That App7.5×SaaS growth and retention · 29.7K subscribers · 182.3K views
- 4.Daniel Priestley on Neel Dhingra5.5×A formula for getting clients · 46.2K subscribers · 39.1K views
Highlighted figure: vs channel average.
Study the Bobby Healy episode first. It drew 28.2 times the host's average on a 3.5K subscriber channel. The other three ran 5.5 to 8.3 times.
Step 2 · Competitor Analysis
Choose an angle for the interview
Study the topics covered in strong episodes. Look for a question your guest can answer that those conversations left open.
- Claude calls
- outliers_search, channels_videos, videos_get
- In this example
- Ask about AI first.
Look at Dan Martell's own channel. Which topics beat his average?
Four videos on his channel beat his channel average:
- 1.Learn 97% of Claude in Under 16 Minutes9.4×Dan Martell · 3.1M subscribers · 2.4M views
- 2.How To Become Dangerously Self-Educated (with AI)5.1×Dan Martell · 3.1M subscribers · 1.3M views
- 3.Once You Make Money, Upgrade These 7 Things ASAP4.2×Dan Martell · 3.1M subscribers · 1.4M views
- 4.I Ranked the Best Businesses to Start Before 20263.4×Dan Martell · 3.1M subscribers · 548.7K views
Highlighted figure: vs channel average.
Ask about AI first. Two of his four strongest videos teach AI. The Claude tutorial drew 2.4M views, 9.4 times his channel average.
Step 3 · Video Analyzer
Bring viewer questions into preparation
Read comments on relevant episodes. Use the useful questions alongside your own research to prepare the interview.
- Claude calls
- videos_comments
- In this example
- Ask him to show the prompt document.
Read the comments on two of Dan Martell's interviews. List the questions viewers still want answered.
Most of the 38 comments I read are praise. Three point to questions you could put to him:
- 1.The internal prompt document he mentions at 35:33"Ai prompt , internal prompt document"
- 2.How to stop doing the work yourself"I keep trying to be the doer!"
- 3.Purpose beyond the money"Forget becoming a millionaire. This is about finding purpose"
Ask him to show the prompt document. One viewer flagged the internal prompt document at 35:33. Another said they keep doing the work themselves. Bring both to the interview.
Then make the video in OutlierKit
Once you pick the idea, the same app writes the packaging and checks your script. Each tool works from real breakout videos near your topic, not generic AI output. All four are on every plan and the 30-credit trial.
Title
Writes 16 titles and ranks them against real breakout videos near your topic, with a score and a one-line reason for each.
Open in the app →How it worksDescription & tags
Writes the 150 characters people see and the rest of the description separately, then picks your hashtags.
Open in the app →How it worksChapters
Writes chapter titles that help viewers scan the video and jump to the part they came for.
Open in the app →Script review
Scores the script you wrote and shows what to fix before you record, so you reshoot and re-edit less.
Open in the app →How it works
A worked example
Dan Martell appeared in outlier episodes on several shows
Dan Martell shows the pattern. His episodes beat the host's average on several shows, from a 37.8K channel to a 481K channel. The three shown ran 6.8 to 27.6 times the average. On his own channel, AI is the strongest topic. His Claude tutorial drew 2.4M views, 9.4 times his average.
Small shows win too. The 10forty podcast has 3.5K subscribers. Its episode with Bobby Healy on hiring and scaling drew 8K views, about 28 times the channel's average.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →I host a business podcast on YouTube. Which guest pulls views on other shows, and on what topic?
outliers_searchvideos_getchannels_videosDan Martell beat the channel average on three different podcasts:
| Host show | Subscribers | Views | vs channel average |
|---|---|---|---|
| Scott D. Clary, Success Story Podcast | 481K | 128.1K | 27.6× |
| Kopywriting Kourse | 140K | 70K | 8.6× |
| THE 505 PODCAST | 37.8K | 27.9K | 6.8× |
Book him on AI for founders. His Claude tutorial drew 2.4M views, 9.4 times his channel average. Two of his four strongest videos teach AI.
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly. The competition analysis revealed gaps we never knew existed.”
“I use Outlier Kit for supplemental channel audits and to help clients brainstorm video ideas and/or explore pivot strategies. It's a fantastic competitive intelligence tool to have in your arsenal.”
“I was consistent with uploading videos, but at a certain point, I wasn't able to understand how things were working. With OutlierKit, I was really able to understand the competitor landscape and identify the kinds of opportunities I could bet on.”
“It's really simple and gives really useful data and insights for choosing WHAT to make and how to structure it better. Will recommend to anyone seriously committing to YouTube.”
“After implementing the recommendations from the first report last week, my latest video has nearly tripled in views (2000) compared to my previous best one (700), so the recommendations do work.”
One creator on a small channel. Not a typical or promised result.
More reviews people have posted on Product Hunt, X and LinkedIn, unedited.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Package the video | Title, Description & tags, Chapters and Script review, each grounded in breakout videos near your topic. | Ask Claude to draft packaging from the research data. The ranked Title tool and Script review run in the app. | Edit the title, description, tags and chapters after upload. No comparison with other channels. |
| Choose a plan | Hobby starts at $29/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Pro includes MCP access to research episodes and comments in Claude. Hobby covers outlier searches if you prefer to start in the app.
Hobby
Best for solo creators researching one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for creators & brands growing on YouTube
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies, API pipelines & developers
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Use 15 outlier searches in the app, or connect MCP during the 3-day trial for 20 more credits. Every call draws from the same balance.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →A note from Aditi
An episode’s performance is a clue for a producer. The guest, topic and host all matter when judging whether it is a useful reference.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitUpdated
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
I host [show] about [niche]. Find interview episodes from the last 90 days that beat their channel's average. List the guests, the shows and the topic of each episode.
- You get
- A ranked guest table
- Tools called
- outliers_search, channels_get
- Cost
- 2 to 10 credits per tool call
Look at [guest]'s own YouTube channel. Which topics beat their average? Which one has no host asked them about?
- You get
- The angle to book them on
- Tools called
- channels_search, channels_videos
- Cost
- 2 to 10 credits per tool call
Read the comments on [guest]'s last 3 interviews. List the 10 questions viewers still want answered.
- You get
- Your question list
- Tools called
- outliers_search, videos_comments
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Before you get started
Does it work for audio-only podcasts?
It reads YouTube only. If your show or your guests' shows post video on YouTube, it works. Spotify and Apple downloads don't show up.
How does it find the guest's name?
Claude reads the episode titles and descriptions that OutlierKit returns. Shows that name the guest in the title give the cleanest results.
What is YouTube intelligence for podcasters?
It means using YouTube data to pick guests and topics. OutlierKit compares each episode to its channel's normal views. A strong episode gives you a guest and topic to investigate. It does not tell you which part of the episode caused the result.
Which paid plans include the tools on this page?
Hobby starts at $29 a month with 100 credits. Pro is $49 with 500 credits and adds Competitor Studio, MCP and API access. Max is $199 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run and requires Pro or Max, so the trial allowance does not cover it. The Title tool costs 2 credits per run. Description & tags, Chapters and Script review are also included in the trial.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
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