For businesses that serve a city
Find YouTube questions about your service and city
OutlierKit shows search demand for location-specific topics and the videos already answering them. Choose a question your business can answer from experience.
I'm a real estate agent in Austin. What do people search on YouTube before they move here?
Estimated monthly searches for the questions people ask before moving to Austin:
- 1.Living in Austin1,752
- 2.Austin vs Dallas1,387
- 3.Is Austin a good place to live1,168
- 4.Moving to Austin642
- 5.Austin vs San Antonio642
Highlighted figure: monthly searches.
Film "Is Austin a good place to live?" first. It gets 1,168 searches a month. The biggest breakout OutlierKit found on moving to Austin is a family vlog from a 1.8K-subscriber channel.
Local and service-business channels, broken down
Full breakdowns of channels built on a local business or a service trade, from a real-estate brokerage to a coffee micro-business, with the format mix and reach ratio you can measure against:
Ryan SerhantLuxury real estate & sales
- Subscribers
- 1.5M
- Avg views
- 345.3K
BiggerPocketsReal estate investing
- Subscribers
- 1.3M
- Avg views
- 30.4K
Est. $2K to $7K/mo
Read the analysis →
The Linehan FamilyGoan Food & Local Business Storytelling
- Subscribers
- 43.5K
- Avg views
- 5.7K
Est. $85 to $276/mo
Read the analysis →
E-Egg CoffeeLocal Beverage & Micro-Business Vlogging
- Subscribers
- 3
- Avg views
- 156
Est. $1 to $6/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
How it works
Make a useful video for someone researching your area
- Research questions about your cityStart with renting and costs.
- See who already answers the questionStudy the city news angle.
- Choose a topic you can answer wellFilm the monthly budget.
Step 1 · Keyword Research
Research questions about your city
Add a place name to your service or topic. The volume describes searches for that phrase, not the location of the people searching.
- Claude calls
- keywords_research
- In this example
- Start with renting and costs.
I'm a real estate agent in Austin. What do people search on YouTube before they move here?
Four topics people search before an Austin move, by estimated monthly searches:
- 1.House for rent Austin13.2KRenting first, the largest housing phrase in the pull
- 2.Housing Austin Texas7.2KA broad look at the housing market
- 3.Cost of living in Austin3.9KWhat a month in the city costs
- 4.Austin best neighborhoods2.6KWhere to live once the move is decided
Highlighted figure: monthly searches.
Start with renting and costs. Rental phrases reach 13.2K searches a month and cost of living 3.9K. Volume counts the phrase, wherever the searcher lives.
Step 2 · Competitor Analysis
See who already answers the question
Review channels covering your area or trade. Study their approach and decide what you can add from your local knowledge.
- Claude calls
- channels_search
- In this example
- Study the city news angle.
Which channels already answer questions about moving to Austin?
Three Austin agents with a video well above their own channel average:
- 1.These Projects Could Change Austin’s Future7.0×Jeremy Knight - Austin Texas · 18.5K subscribers · 20.5K views
- 2.Step Inside This $6,650,000 Contemporary Mansion in Austin Texas6.3×Moving to Austin, Texas - Eduardo Duran · 3.2K subscribers · 28.3K views
- 3.Red Flags! Homes You Should Never Buy4.1×Rima Bhavsar · 14.8K subscribers · 7K views
Highlighted figure: vs channel average.
Study the city news angle. A video on new Austin projects drew 7.0× Jeremy Knight's average. The other two are a mansion tour and a buyer warning. Add your own local detail.
Step 3 · Outlier Finder
Choose a topic you can answer well
Compare demand with the available videos. Look for unanswered details rather than assuming a small channel means an easy win.
- Claude calls
- outliers_search
- In this example
- Film the monthly budget.
For cost of living in Austin, what do the top videos cover and what do they leave out?
The three strongest results cover housing supply and buying costs:
- 1.How Austin Is Beating the Affordable Housing Crisis9.2×Bloomberg Television · 3.3M subscribers · 147.5K views · housing supply news
- 2.Austin's Housing Landscape Is About To Change Forever3.2×Living in Austin With Adam in Austin · 5.7K subscribers · 21.3K views · where housing is heading
- 3.Buying a Home in Austin 2026? Don’t Forget These Hidden Costs1.4×Rima Bhavsar · 14.8K subscribers · 2.5K views · taxes, HOA, MUD/PID, insurance, closing costs
Highlighted figure: vs channel average.
Film the monthly budget. None of the three is titled as a full monthly budget. The one cost of living comparison in the pull has 238 views. Use these as references.
Before you record: packaging and script tools
Once you pick the idea, OutlierKit writes the packaging and checks your script. You still film and edit the video yourself. The Title tool ranks its titles against real breakout videos near your topic. All four are on every plan and the 30-credit trial. On Pro and Max, the MCP connector also lets Claude run OutlierKit research for you.
Title
Writes 16 titles and ranks them against real breakout videos near your topic, with a score and a one-line reason for each.
Open in the app →How it worksDescription & hashtags
Writes the 150 characters people see and the rest of the description separately, then picks your hashtags.
Open in the app →How it worksChapters
Writes chapter titles that help viewers scan the video and jump to the part they came for.
Open in the app →Script review
Scores the script you wrote and shows what to fix before you record, so you reshoot and re-edit less.
Open in the app →How it works
A worked example
People searched for comparisons between Austin and nearby cities
People search "living in Austin" an estimated 1,752 times a month and "Austin vs Dallas" 1,387 times. These phrases suggest interest in moving; they do not identify each searcher’s intent.
The biggest breakout OutlierKit found on moving to Austin came from a family vlog with 1.8K subscribers. It drew 86K views, more than 18 times the channel's average.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →I'm a real estate agent in Austin. What do people search on YouTube before they move here?
keywords_researchoutliers_searchEstimated monthly searches for the questions people ask before moving to Austin:
| Question | Monthly searches |
|---|---|
| Living in Austin | 1,752 |
| Austin vs Dallas | 1,387 |
| Is Austin a good place to live | 1,168 |
| Moving to Austin | 642 |
| Austin vs San Antonio | 642 |
Film "Is Austin a good place to live?" first. It gets 1,168 searches a month. The biggest breakout OutlierKit found on moving to Austin is a family vlog from a 1.8K-subscriber channel.
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“I use Outlier Kit for supplemental channel audits and to help clients brainstorm video ideas and/or explore pivot strategies. It's a fantastic competitive intelligence tool to have in your arsenal.”
“I was consistent with uploading videos, but at a certain point, I wasn't able to understand how things were working. With OutlierKit, I was really able to understand the competitor landscape and identify the kinds of opportunities I could bet on.”
“It's really simple and gives really useful data and insights for choosing WHAT to make and how to structure it better. Will recommend to anyone seriously committing to YouTube.”
“After implementing the recommendations from the first report last week, my latest video has nearly tripled in views (2000) compared to my previous best one (700), so the recommendations do work.”
One creator on a small channel. Not a typical or promised result.
“I really liked how clean the analysis results were, especially the importance score. It actually helps you see which parts of a video are doing the heavy lifting. The analysis was quick too.”
More reviews people have posted on Product Hunt, X and LinkedIn, unedited.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Package the video | Title, Description & hashtags, Chapters and Script review. Titles are ranked against breakout videos near your topic. | Ask Claude to draft packaging from the research data. The ranked Title tool and Script review run in the app. | Edit the title, description, tags and chapters after upload. No comparison with other channels. |
| Choose a plan | Hobby starts at $49/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Hobby covers local keyword and outlier research with 100 monthly credits. Pro adds Competitor Studio and MCP access.
Hobby
Best for experts and coaches running one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for experts, consultants and brands publishing every week
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies running client channels, API pipelines
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Try five keyword searches and ten outlier searches with the 30-credit trial.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →A note from Aditi
A local business has knowledge that a general guide cannot offer. Research helps you choose where that knowledge would be useful.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitUpdated
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
I run a [business] in [city]. Find 20 questions people search on YouTube before hiring one.
- You get
- 20 questions
- Tools called
- keywords_research
- Cost
- 2 to 10 credits per tool call
For each question, who has the top video and how many views does it have?
- You get
- Your competition
- Tools called
- outliers_search, videos_get
- Cost
- 2 to 10 credits per tool call
Which questions have search demand? Review existing videos for gaps in their answers.
- You get
- Questions to investigate
- Tools called
- keywords_research, outliers_search
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Free sample report
Video ideas for local businesses
Read the dated research and the source videos behind each idea. The report is available online or as a PDF, with no signup.
Preview, opens the full reportBefore you get started
Does my small town have search volume?
Some towns are too small to show volume. Research the question without the town, then add your town to the title.
Which local businesses does this suit best?
Trades where buyers research first: real estate, home services, clinics and builders.
What is YouTube intelligence for local businesses?
It means answering the questions local buyers search on YouTube before they hire. OutlierKit shows the questions and who answers them now.
Which paid plans include the tools on this page?
Hobby starts at $49 a month with 100 credits. Pro is $99 with 500 credits and adds Competitor Studio, MCP and API access. Max is $399 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run. Connecting the MCP connector adds 20 credits, so a trial can cover one run. On paid plans it is on Pro and Max. The Title tool costs 2 credits per run. Description & hashtags, Chapters and Script review are also included in the trial.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
Find a question your business can answer
Free trial · 30 credits · No credit card
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