For fashion and beauty brand teams
See which fashion topics are gaining attention on YouTube
OutlierKit surfaces fashion videos that outperform their channel’s recent uploads. Review the looks they feature and the questions viewers ask before briefing your team.
30 minutes with the founder · Or start a free trial, no credit card
Try it yourself with 30 free credits
Which fall 2026 fashion videos are beating their channels' recent uploads, and which looks do they push?
The three strongest fall 2026 videos, all posted in August:
- 1.Fall 2026 trends you'll actually wear7.1×Channel: Billie Newland · Looks named: Shrunken jackets, riding boots, dark denim
- 2.What I'd buy first for fall 20264.3×Channel: Ziba Shops Style · Looks named: Funnel-neck and cropped trench jackets
- 3.Fall trends you'll actually wear3.5×Channel: Ziba Shops Style · Looks named: Animal-print trousers
Highlighted figure: vs recent videos.
Brief short jackets and wearability. Shrunken, cropped and funnel-neck jackets show up across the top videos. Two of the three titles promise trends "you'll actually wear".
Fashion and beauty channels, broken down
Full breakdowns of fashion and beauty channels at different sizes, from a midsize reviewer to a celebrity creator, with the reach ratio and sponsorship patterns brand teams study before signing:
![Chantsy [Chantal Sarkisian] channel profile](https://yt3.googleusercontent.com/_mFqFQNexx1OTv7VHmcjteCdGtE7qII50cqihxAljf07UhVwyIDnAnFxVMgjjJfArKjxhd-afg=s160-c-k-c0x00ffffff-no-rj){kind=small}
Chantsy [Chantal Sarkisian]Midsize Fashion & Beauty Reviews
- Subscribers
- 2.9K
- Avg views
- 4.8K
Est. $14 to $46/mo
Read the analysis →
Alix EarleAspirational Lifestyle & Celebrity Access Vlogs
- Subscribers
- 359.0K
- Avg views
- 91.9K
Est. $1K - $4K/mo
Read the analysis →
James CharlesBeauty & Lifestyle Entertainment
- Subscribers
- 23.8M
- Avg views
- 6.7M
Katie FangAspirational Lifestyle & Beauty Vlogging
- Subscribers
- 429.0K
- Avg views
- 318.2K
Est. $1K - $3K/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
How it works
Build a brief from what viewers are watching
- Find looks appearing in outlier videosPut funnel-neck jackets in the brief.
- Check the creators behind the videosShortlist her for fall content.
- Read the questions about each lookLead the brief with animal print.
Step 1 · Outlier Finder
Find looks appearing in outlier videos
Review recent fashion videos and compare their performance with the channel baseline. Note the pieces that recur across different creators.
- Claude calls
- outliers_search, videos_transcript, videos_comments
- In this example
- Put funnel-neck jackets in the brief.
Which fall 2026 fashion videos beat their channel average, and which looks do they name?
Four fall 2026 trend videos beat their channel average:
- 1.Fall 2026 Fashion Trends - Predictions from a fashion week photographer9.5×karyastreetstyle · 1.2K subscribers · 13.5K views. Names funnel-neck bombers, cropped trenches, clogs and cargo bags.
- 2.FALL FASHION TRENDS 2026 | What To Wear This Fall5.0×Cristina Liss · 37.3K subscribers · 48K views. Viewers single out animal print, funnel-neck jackets and plaid.
- 3.FALL 2026 FASHION TRENDS | The trendiest colors, patterns, shoes, jackets, and accessories4.2×Ewelina Dębińska · 6.9K subscribers · 23K views
- 4.The Early Fall 2026 Trend Everyone Is About to Wear3.1×Girl Talk With Ju · 20.6K subscribers · 17K views
Highlighted figure: vs channel average.
Put funnel-neck jackets in the brief. karyastreetstyle names funnel-neck bombers, and a viewer of Cristina Liss's video praises funnel-neck jackets. Those two videos scored 9.5× and 5.0×.
Step 2 · Competitor Analysis
Check the creators behind the videos
Compare channel profiles and recent uploads. Build a partner shortlist around the audience and style your brand wants to reach.
- Claude calls
- videos_get, channels_videos
- In this example
- Shortlist her for fall content.
Who is Cristina Liss? Show her subscribers, average views and recent uploads.
Cristina Liss posts weekly fashion and styling videos. Her fall uploads run above her average:
- 1.Channel profile37.4K subscribers · 440 videos · 9.6K average views per video
- 2.FALL FASHION TRENDS 2026 | What To Wear This Fall57K views · posted 3 weeks ago · 29:12 long
- 3.Seasonal Wardrobe Switch Over and Organization14K views · posted 2 weeks ago
- 4.What's New in My Closet, Fall Try On Haul11K views · posted 11 days ago
Shortlist her for fall content. Her four latest uploads each drew 11K views or more, above her 9.6K average. Eight summer uploads drew 1.9K to 11K. Check audience fit before outreach.
Step 3 · Video Analyzer
Read the questions about each look
Look for comments about fit, price or where to buy. Bring specific questions into the brief instead of treating view counts as purchase demand.
- Claude calls
- videos_comments
- In this example
- Lead the brief with animal print.
Read the top comments on Cristina Liss's fall trends video. Which looks do viewers say they will wear?
Animal print and jackets lead the 20 top comments:
- 1.Animal print7 of 20"I’m most excited for animal print and lace"
- 2.Jackets: funnel neck, bomber, plaid6 of 20"My favourite is the frog knot closure jacket, so chic"
- 3.Red and bright color3 of 20"I cannot wait to wear anything red with zebra print!"
- 4.Already bought1 of 20"Got myself a little silver zebra bag from Asos, a couple of red tees from Gap"
Highlighted figure: comments read.
Lead the brief with animal print. Animal print came up in 7 of 20 top comments and jackets in 6. None asked about fit or price, so read this as interest, not purchase demand.
Before you record: packaging and script tools
Once you pick the idea, OutlierKit writes the packaging and checks your script. You still film and edit the video yourself. The Title tool ranks its titles against real breakout videos near your topic. All four are on every plan and the 30-credit trial. On Pro and Max, the MCP connector also lets Claude run OutlierKit research for you.
Title
Writes 16 titles and ranks them against real breakout videos near your topic, with a score and a one-line reason for each.
Open in the app →How it worksDescription & hashtags
Writes the 150 characters people see and the rest of the description separately, then picks your hashtags.
Open in the app →How it worksChapters
Writes chapter titles that help viewers scan the video and jump to the part they came for.
Open in the app →Script review
Scores the script you wrote and shows what to fix before you record, so you reshoot and re-edit less.
Open in the app →How it works
A worked example
Jackets appeared in several fall-fashion outliers
Billie Newland's fall 2026 trends video drew 84K views in under four weeks, 7 times the channel's recent uploads. It names shrunken jackets, riding boots and dark denim.
Ziba Shops Style's two fall videos beat its recent uploads by 3.5 and 4.3 times. Both lean on jackets and wearable pieces.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →Which fall 2026 fashion videos are beating their channels' recent uploads, and which looks do they push?
outliers_searchoutliers_searchvideos_getThe three strongest fall 2026 videos, all posted in August:
| Video | Channel | Looks named | vs recent videos |
|---|---|---|---|
| Fall 2026 trends you'll actually wear | Billie Newland | Shrunken jackets, riding boots, dark denim | 7.1× |
| What I'd buy first for fall 2026 | Ziba Shops Style | Funnel-neck and cropped trench jackets | 4.3× |
| Fall trends you'll actually wear | Ziba Shops Style | Animal-print trousers | 3.5× |
Brief short jackets and wearability. Shrunken, cropped and funnel-neck jackets show up across the top videos. Two of the three titles promise trends "you'll actually wear".
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“I use Outlier Kit for supplemental channel audits and to help clients brainstorm video ideas and/or explore pivot strategies. It's a fantastic competitive intelligence tool to have in your arsenal.”
“I was consistent with uploading videos, but at a certain point, I wasn't able to understand how things were working. With OutlierKit, I was really able to understand the competitor landscape and identify the kinds of opportunities I could bet on.”
“It's really simple and gives really useful data and insights for choosing WHAT to make and how to structure it better. Will recommend to anyone seriously committing to YouTube.”
“After implementing the recommendations from the first report last week, my latest video has nearly tripled in views (2000) compared to my previous best one (700), so the recommendations do work.”
One creator on a small channel. Not a typical or promised result.
“I really liked how clean the analysis results were, especially the importance score. It actually helps you see which parts of a video are doing the heavy lifting. The analysis was quick too.”
More reviews people have posted on Product Hunt, X and LinkedIn, unedited.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Package the video | Title, Description & hashtags, Chapters and Script review. Titles are ranked against breakout videos near your topic. | Ask Claude to draft packaging from the research data. The ranked Title tool and Script review run in the app. | Edit the title, description, tags and chapters after upload. No comparison with other channels. |
| Choose a plan | Hobby starts at $49/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Pro includes 500 monthly credits and Competitor Studio. Max adds sponsor and comment intelligence across a full niche.
Hobby
Best for experts and coaches running one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for experts, consultants and brands publishing every week
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies running client channels, API pipelines
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Use 15 outlier searches to explore fashion topics with the 30 trial credits.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →A note from Aditi
Attention to a look is useful research for a fashion team. It still takes product knowledge to turn that attention into a brief.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitUpdated
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
Find fashion videos from the last 30 days that beat their channel's recent uploads. List the looks each one names.
- You get
- Breakout looks
- Tools called
- outliers_search, videos_get
- Cost
- 2 to 10 credits per tool call
Who made the top video for each look? Give average views and subscribers for each.
- You get
- Creators to work with
- Tools called
- channels_get
- Cost
- 2 to 10 credits per tool call
Read the comments on the top 3 videos. What are people asking to buy?
- You get
- Demand signals
- Tools called
- videos_comments
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Free sample report
Video ideas for fashion brands
Read the dated research and the source videos behind each idea. The report is available online or as a PDF, with no signup.
Preview, opens the full reportBefore you get started
Does it cover Shorts?
Yes. Shorts and long videos are both measured against their channel's normal.
How early does it catch a trend?
OutlierKit compares each new video with the channel's recent uploads, so a breakout shows up as soon as the index refreshes it.
What is YouTube intelligence for fashion brands?
It means spotting looks that are breaking out on YouTube, with the creators and buyer questions behind them.
Which paid plans include the tools on this page?
Hobby starts at $49 a month with 100 credits. Pro is $99 with 500 credits and adds Competitor Studio, MCP and API access. Max is $399 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run. Connecting the MCP connector adds 20 credits, so a trial can cover one run. On paid plans it is on Pro and Max. The Title tool costs 2 credits per run. Description & hashtags, Chapters and Script review are also included in the trial.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
Explore fashion videos in your category
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