YouTube Competitive Intelligence, Programmatically
The automated competitive research API for YouTube. Pull outlier scores, audience psychographics, keyword data, and niche intelligence from 300K+ channels — directly into your content ideation pipeline.
Available on Pro ($49/mo) and Max ($199/mo) plans · No credit card to join waitlist
How It Works
One API. Four Intelligence Layers. Infinite Workflows.
The OutlierKit API transforms raw YouTube data into actionable competitive intelligence — delivered as structured JSON you can pipe into any system.
The Data Behind the API
The Same Intelligence That Powers the OutlierKit Dashboard
The API exposes the exact data surfaced in OutlierKit's web app — no watered-down feed, no scraped approximations. See what you'll be pulling programmatically.
Competitor Studio
Thousands of competitors mapped from one channel
Pass one channel ID and get the full niche — direct competitors, adjacent niches, and channel-level benchmarks. Delivered as structured JSON via /v1/competitor-studio.
Outlier Detection
Every video scored against its channel baseline
3M+ outliers detected across 50M+ videos scanned weekly. Query by channel, niche, or keyword — get outlier score, performance delta, and publish recency in one call.
Audience Psychographics
Viewer segments with real drivers & pain points
Not demographics. Behavioral segments with motivations, content preferences, and engagement triggers — so your AI scripts and titles speak to what viewers actually care about.
Keyword Intelligence
Low-competition keywords with RPM signals
Search volume, competition tier, and RPM indicators for every keyword. Pipe into your ideation board and let writers pick only validated topics.
Sponsor & Monetization Intelligence
Every sponsor & funnel across your niche, indexed
Know which advertisers are active in your niche, which funnels competitors convert through, and when sponsor landscapes shift — all queryable via API.
What You'll Get
Four Intelligence Endpoints. Real Data.
Not raw YouTube metrics. Processed competitive intelligence — the same data that powers Competitor Studio, available programmatically.
/v1/competitor-studio/{channel_id}
Full niche intelligence from a single channel — competitors, benchmarks, audience segments, sponsor landscape, monetization funnels, comment signals.
// Niche intelligence for @mkbhd
{
"niche": "Consumer Tech Reviews",
"competitors_found": 2847,
"audience_segments": [
{
"name": "Spec-sheet obsessives",
"drivers": ["technical depth", "honest trade-offs"],
"pain_points": ["marketing hype", "paid reviews"]
}
],
"outlier_videos": 3241,
"sponsor_categories": ["VPN", "Mobile carriers"],
"monetization_breakdown": { ... }
}/v1/outliers/{channel_id}
Videos performing 5-10x above channel average. Sorted by outlier score, recency, and relevance. Bulk retrieval for any public channel.
// Outliers for any channel
{
"channel": "@veritasium",
"avg_views": 4200000,
"outliers": [
{
"title": "The Simplest Math Problem...",
"views": 42800000,
"outlier_score": 10.2,
"published": "2025-11-14"
}
]
}/v1/keywords/{query}
Low-competition, high-demand keywords with RPM indicators. The same data powering OutlierKit's keyword finder — at scale via API.
// Keyword intelligence
{
"query": "home automation",
"keywords": [
{
"keyword": "thread smart home setup",
"monthly_searches": 8400,
"competition": "low",
"rpm_indicator": "high"
}
]
}/v1/audience/{channel_id}
Viewer segment profiles with psychology — drivers, motivations, pain points, content preferences. Build audience-aware content pipelines.
// Audience intelligence
{
"channel": "@aliabdaal",
"segments": [
{
"name": "Corporate escapers",
"size_pct": 34,
"motivations": ["financial freedom"],
"content_prefs": ["frameworks", "real numbers"],
"engagement_triggers": ["income reveals"]
}
]
}Content Ideation Pipeline
From Raw Research to Greenlit Scripts — Automated
Wire the OutlierKit API into the tools your team already uses. Here's what an automated competitive research pipeline looks like end-to-end.
Schedule the pull
Fire a weekly or daily job from n8n, Zapier, or a cron worker. Pass in the list of tracked competitor channels.
Pull competitive intelligence
Hit /competitor-studio, /outliers, /keywords, and /audience endpoints. Get outlier scores, psychographics, and validated keywords as JSON.
Let AI rank & draft
Feed the JSON into Claude or GPT. Rank ideas by outlier score + RPM, generate title variants, and draft psychographic-aligned hooks.
Populate the ideation board
Push enriched ideas into Notion, Google Sheets, or Airtable. Your writers start every week with validated, ranked angles.
Where teams plug it in
📝 Solo creator, Notion-first
n8n → OutlierKit API → Claude ranker → Notion ideation database
🏢 Agency, multi-client
Client list → OutlierKit API (per channel) → Airtable → Looker → client PDF
⚙️ Faceless automation
OutlierKit API → GPT script writer → ElevenLabs → render → upload
Use Cases
Built for Creators, Agencies & Content Teams
Whether you're a pro YouTuber automating your research, an agency serving multiple channels, or a product team shipping AI tools — the API fits your stack.
Automated Client Reporting
Stop running manual competitor audits for every client. Pull full niche intelligence for each channel on a schedule and deliver branded reports.
- Auto-pull competitor maps, outliers, and audience segments per client channel
- Push into Notion databases or Google Sheets for client-facing dashboards
- Generate weekly or monthly branded PDF briefs via templated workflows
- Flag channels falling behind their niche benchmark before the client asks
Content Ideation at Scale
Every planning session starts with validated angles, not guesswork. Feed outlier videos and keyword data directly into your ideation pipeline.
- Weekly dump of new outlier videos from your top 20 competitors
- Low-competition keywords with RPM indicators surfaced in your Notion queue
- Audience psychographics attached to each topic so scripts speak to real drivers
- Ideas ranked by outlier score before they reach your writers
Niche Monitoring & Alerts
Track competitor movements across dozens of niches. Get notified the moment a new outlier emerges or sponsor landscape shifts.
- Daily checks against 300K+ tracked channels for newly-surfacing outliers
- Slack or email alerts when a competitor video crosses outlier thresholds
- Sponsor intelligence deltas — know when new advertisers enter your niche
- Audience-sentiment shifts flagged from comment intelligence signals
Custom Dashboards & AI Agents
Build YouTube competitive intelligence into your own tool, SaaS, or AI agent. Skip building data infrastructure from scratch.
- Layer OutlierKit data into Looker, Tableau, BigQuery, or Snowflake
- Feed structured JSON into LLM agents for research, scripting, or strategy
- Embed outlier scores and niche data into your own creator-facing product
- Replace duct-taped YouTube Data API + scrapers with structured intelligence
Faceless & Automation Channels
Spin up and scale faceless channels with proven angles. Use outlier patterns to pick niches and validate topics before investing in production.
- Score niches by outlier density before committing a channel to them
- Validate every video idea against real performance data from the niche
- Pull title and thumbnail patterns from outliers into your prompt templates
- Track channel health against niche benchmarks as you scale output
Market & Trend Analysis
Analyze YouTube as a market — topic velocity, audience psychographics, monetization patterns — across hundreds of channels programmatically.
- Cross-channel audience psychographic comparisons at bulk scale
- Monetization funnel patterns pulled across any niche
- Export to CSV, BigQuery, or Jupyter for custom modeling
- Track topic and format velocity across 300K+ channels over time
Who It's For
Three Teams. One Intelligence Layer.
YouTube Agencies
Managing 5+ client channels and tired of running manual competitor audits for each one. Automate niche intelligence across your entire portfolio.
Content Ops Teams
Building n8n, Make, or custom automation pipelines for content production. Replace your duct-taped YouTube Data API + Apify setup with real intelligence.
Product Builders
Developing tools, dashboards, or AI agents that need YouTube competitive data. Integrate outlier scores, audience psychographics, and niche maps into your product.
Pricing
API Access on Pro and Max Plans
Both plans share API credits with the web app. Choose based on how many analyses you need per month.
Pro Plan
$49/month
or $24.9/mo billed annually ($299/year)
- ✓500 monthly research credits
- ✓API access (when launched)
- ✓Competitor Studio — up to 10 analyses/month
- ✓Outlier detection, keywords, Deep Research
- ✓Script analysis (5 credits)
Great for individual creators and small teams automating their workflow.
Max Plan
$199/month
or $83/mo billed annually ($999/year)
- ✓2,000 monthly research credits
- ✓API access (when launched)
- ✓Competitor Studio — up to 40 analyses/month
- ✓Integrate 50+ YouTube channels
- ✓Advanced Competitor ID & Research
- ✓Update data on demand
Built for agencies and teams managing multiple client channels at scale.
Additional credits available at $10 per 100. API calls consume the same credits as web app actions.
Join the API Waitlist
We'll notify you when the API launches and give waitlist members early access. Your answers help us build what you actually need.
No credit card required. We'll email you when the API is ready.
Frequently Asked Questions
Everything you need to know about the OutlierKit API.
What is an automated competitive research API?+
An automated competitive research API lets you pull competitive intelligence on a schedule, without manual dashboarding. Instead of logging into a tool and running analyses one channel at a time, you hit an endpoint and get structured JSON back — outlier scores, competitor maps, audience segments, keyword data. The OutlierKit API exposes the same intelligence as the OutlierKit dashboard (300K+ tracked channels, 50M+ videos scanned weekly, 3M+ detected outliers) so you can wire automated competitive research into n8n, Zapier, cron jobs, or custom AI agents — and drop the output directly into Notion, Sheets, BigQuery, or your own product.
When will the OutlierKit API be available?+
The OutlierKit API is currently in development. Waitlist members will get early access before general availability. Join the waitlist to be first in line and to help shape which endpoints ship first.
What data will the OutlierKit API provide?+
The API will expose the same competitive intelligence available in the OutlierKit web app: Competitor Studio niche analysis (audience psychographics, sponsor intelligence, monetization mapping, comment intelligence), outlier video detection with scores, low-competition keyword research with RPM indicators, and audience segment profiles. All responses will be structured JSON.
Which OutlierKit plans include API access?+
API access is available on both the Pro Plan ($49/month or $24.9/month billed annually) and the Max Plan ($199/month or $83/month billed annually). Both plans share credits between the web app and API — Pro includes 500 credits/month, Max includes 2,000 credits/month. Additional credits are available at $10 per 100.
How will rate limits and authentication work?+
Authentication will use API keys generated from your OutlierKit dashboard. Rate limits will be tied to your credit balance — each API call consumes the same credits as the equivalent web app action. Exact rate limits and credit costs per endpoint will be published in the API documentation before launch.
Can I use the OutlierKit API to build my own product or service?+
Yes. Max Plan API access permits integration into internal tools, client dashboards, and your own products. Specific usage terms and policies will be published alongside the API documentation at launch.
I'm already on Pro or Max. Will I get automatic API access?+
Yes — existing Pro and Max subscribers will get API access automatically when it launches. Join the waitlist anyway — we'll use your input to prioritize which endpoints to build first, and you'll get early beta access before general launch.
What You Can Build
The OutlierKit API powers integrations across AI agents, automation platforms, and custom workflows.
OutlierKit MCP Server
Connect OutlierKit to Claude Desktop, Cursor, and MCP-compatible AI agents for real-time competitive intelligence.
n8n Automation Workflows
Scheduled competitor reports, outlier alerts, and keyword monitoring via automated n8n pipelines.
Claude Integration Guide
Prompt templates and AI-assisted competitive analysis using Claude with OutlierKit data.
Can't wait for the API?
The full OutlierKit platform is available now. Try Competitor Studio, outlier detection, and keyword research in the web app — free trial, no credit card required.
