YouTube Revenue Calculator
Turn a channel's views into an earnings estimate. The calculator prices long-form and Shorts separately, using sourced RPM ranges. Agencies also get a portfolio tab that splits revenue share across a roster.
Revenue = views ÷ 1,000 × RPM. RPM is what a creator keeps per 1,000 views after YouTube's share. It counts every view. Don't enter a CPM here. CPM is what advertisers pay per 1,000 ad impressions, before YouTube takes its share.
Creators reported this range, and TubeAnalytics published it (updated 2 August 2026). It isn't a measured average. How the ranges compare
We don't use a Shorts benchmark. $0.05 is a placeholder, so swap in your Studio figure.
Estimated YouTube revenue
| Low | Midpoint | High | |
|---|---|---|---|
| Monthly Uses the views you entered | $2,050 | $5,425 | $8,800 |
| Yearly Monthly × 12, assuming a flat year | $24,600 | $65,100 | $105,600 |
Long-form: 250,000 ÷ 1,000 × $8.00 to $35.00 = $2,000 to $8,750
Shorts: 1,000,000 ÷ 1,000 × $0.05 (assumed) = $50.00
This is platform revenue only. It leaves out sponsorships, affiliates and your own products. RPM already leaves out YouTube's share. The creator gets 55% of net ad revenue on long-form and 45% of their Shorts pool allocation. Don't deduct it again.
One row per channel. A channel's revenue is its monthly views ÷ 1,000 × its RPM. The agency takes its share of that plus any flat monthly fee, and the creator keeps the rest. Use each channel's overall RPM from YouTube Studio. That figure already blends Shorts and long-form. Your browser keeps the roster, and it goes nowhere else.
Roster · 3 channels
Replace the sample rows with your own. Their numbers are placeholders and don't show typical deal terms.
Gross $4,800 · Agency $960 (20% = $960) · Creator $3,840
Gross $4,200 · Agency $880 (15% = $630 + $250 fee) · Creator $3,320
Gross $360 · Agency $500 (0% = $0.00 + $500 fee) · Creator -$140
The fee is more than this channel earns at these numbers, so the creator would owe the difference this month.
Gross revenue
$9,360
Agency take
$2,340
Creator payout
$7,020
Effective agency %
25.0%
All figures are monthly, across the roster. Effective agency % is total agency take ÷ total gross, so flat fees count toward it. This is platform revenue only. If a contract also takes a cut of sponsorships, add those yourself.
Short answer
YouTube revenue is views divided by 1,000, times RPM. So 100,000 long-form views at a $5 RPM earn $500. RPM is what the creator keeps per 1,000 views after YouTube's share. It counts every view and includes YouTube Premium, memberships and Super Chat along with ads. Creators get 55% of net ad revenue on long-form and 45% of their Shorts pool allocation. RPM already leaves that cut out, so don't deduct it again. Creators report long-form RPM from $1 to $5 for gaming and general entertainment up to $8 to $35 for finance and business.
How this YouTube revenue calculator turns views into dollars
Every YouTube revenue calculator uses one formula: views divided by 1,000, times RPM. Estimates go wrong when people use the wrong rate or take YouTube's share twice.
| Term | What YouTube counts | Which views | How this calculator uses it |
|---|---|---|---|
| RPM | What the creator earns per 1,000 views after YouTube's share | Every view | The rate every estimate multiplies by |
| CPM | What advertisers spend per 1,000 ad impressions before YouTube's share | Only monetized views that showed an ad | Never. It measures advertiser spend |
| Long-form share | Creators get 55% of net ad revenue | Long-form videos | Already inside long-form RPM |
| Shorts share | Creators get 45% of what YouTube allocates them from the Shorts pool | Shorts | Already inside Shorts RPM |
Most bad estimates come from one of three mistakes.
- Multiplying views by CPM gives you what advertisers spent. Some tables labelled RPM actually list CPM, so we took every preset from one table that really measures RPM.
- Taking YouTube's share twice cuts about half off a figure that was already net. The 55% and 45% splits explain why RPM sits below CPM, so you don't apply them again.
- Running Shorts views through a long-form RPM makes a Shorts-heavy estimate many times too high. So the calculator keeps Shorts on their own line.
The formula, exactly as the calculator runs it
Where the YouTube RPM calculator presets come from
The niche presets come from one published table: TubeAnalytics's RPM benchmarks by niche, updated 2 August 2026. Creators reported the ranges, and the table gives no sample size. We use it because it's the widely cited table that actually measures RPM. The other by-niche tables quote CPM, and a CPM range inflates every row of an RPM calculator.
| Niche | Published RPM range | Midpoint RPM | Revenue on 100,000 long-form views a month |
|---|---|---|---|
| Finance and business | $8 to $35 | $21.50 | $800 to $3,500 |
| Technology | $10 to $25 | $17.50 | $1,000 to $2,500 |
| True crime | $8 to $12 | $10.00 | $800 to $1,200 |
| Education | $7 to $11 | $9.00 | $700 to $1,100 |
| Beauty and fashion | $5 to $8 | $6.50 | $500 to $800 |
| Gaming and general entertainment | $1 to $5 | $3.00 | $100 to $500 |
The width of each range is the useful part. In finance and business, the top is more than four times the bottom. Where a channel lands depends on its audience's country, its ad load and the time of year. We compare the published tables and explain why they disagree in YouTube RPM benchmarks by niche.
If you already know your RPM
Why a YouTube Shorts revenue calculator needs its own RPM
Long-form creators get 55% of the net ad revenue from their videos. Shorts revenue goes into a pool, and YouTube shares it out by each creator's share of Shorts views. Creators get 45% of their part. So one blended RPM gets any channel that posts both formats wrong.
We don't publish a Shorts RPM benchmark, so there's no Shorts preset. The field starts at a placeholder of $0.05 per 1,000 views, and the screen labels it as an assumption. Swap in the Shorts RPM from your own Studio. For a channel you don't run, write the assumption next to the number when you share it.
| Assumed Shorts RPM (illustrative, not a benchmark) | Revenue on 1,000,000 Shorts views a month |
|---|---|
| $0.02 | $20.00 |
| $0.05 | $50.00 |
| $0.10 | $100 |
| $0.20 | $200 |
The table shows how far the Shorts line moves with the assumption. On most channels that post both formats, long-form still decides the total, even with several times more Shorts views.
How to use this YouTube money calculator
It takes five steps. Most people skip step 3, and it decides whether a Shorts-heavy estimate means anything.
- 01
Enter monthly long-form and Shorts views separately
YouTube pays the two formats at different shares, so one blended view count gets both wrong. For your own channel, use the last 28 days in Studio. For another, add up a month of its public views. Shorthand like 250k works. - 02
Pick the niche preset closest to the channel, or choose Custom
The preset fills in a long-form RPM range that creators reported. If you run the channel, choose Custom and enter your Studio RPM as both low and high. - 03
Replace the Shorts RPM assumption
We don't use a Shorts benchmark, so the field starts with a small placeholder. Replace it with your Shorts RPM from Studio, or say it's an assumption when you share the number. - 04
Plan on the low estimate
The gap between low and high is real, so budget on the low figure. Add uploads per month to see revenue per upload. - 05
Switch to the portfolio tab to split a roster
Add a row per channel with its monthly views, overall RPM, agency share and any flat monthly fee. The totals show gross revenue, agency take, creator payout and the effective agency percentage. Export every row plus a total as CSV.
For a channel you don't run, views are the half of the formula you can check. A month of views is a fair base for a yearly figure only if the channel isn't in a spike or a slide. Before you multiply by 12, the YouTube channel health checker shows whether recent videos run above or below the channel's own average.
What a YouTube earnings calculator leaves out
Every figure on this page is platform revenue, the money YouTube pays you. On an established channel, that's usually the floor. Some income never passes through YouTube, so no RPM math can see it.
- Brands price sponsorships per video or per campaign and pay you directly. Audience and niche move those rates more than RPM does. See YouTube sponsorship rates.
- Affiliate commissions come from sales through your description links, and Studio never shows them.
- On many channels, your own products earn more than the ads beside them. We lay out the wider mix in YouTube monetization strategies.
- YouTube pays no platform revenue until the channel joins the YouTube Partner Program. Before that, the calculator's figure is only a projection.
To start from an income goal and work out the views you need, read how many YouTube views it takes to make money. It runs the math backwards, starting from the Partner Program bar.
What this YouTube revenue calculator handles
Long-form and Shorts on separate lines
Each format gets its own views and RPM before the two add up
Sourced niche presets
Creator-reported RPM ranges from a named source plus a Custom option
Low, midpoint and high
Every figure shows as a range so none looks more exact than it is
The formula on screen
Your own numbers written out as views ÷ 1,000 × RPM
Revenue share across a roster
Share percentage and flat fee per channel with agency and creator totals
Effective agency percentage
What the agency actually earns once you count fees
Spreadsheet-safe CSV
Every row plus a total in UTF-8 with formula characters made safe
Runs in your browser
No API or signup, and the roster never leaves your machine
Where this revenue calculator stops
Frequently asked questions
How do I calculate YouTube revenue from views?
Divide views by 1,000, then multiply by RPM. So 100,000 views at a $5 RPM earn $500. Work out long-form and Shorts separately, then add them. Use RPM, never CPM.
How much does YouTube pay per 1,000 views?
It depends on the channel, and that rate is its RPM. TubeAnalytics publishes long-form RPM ranges that creators reported. Gaming and general entertainment sit at $1 to $5, and finance and business at $8 to $35. A channel's real RPM only shows up in its own YouTube Studio.
What is the difference between RPM and CPM on YouTube?
RPM is what the creator earns per 1,000 views after YouTube's share. CPM is what advertisers spend per 1,000 ad impressions before YouTube's share. CPM only counts views that showed an ad, while RPM counts every view. So RPM is always lower, and it's the rate to use.
Should I subtract YouTube's 45% cut from the calculator's result?
No. RPM already leaves out YouTube's share. Creators get 55% of net ad revenue on long-form and 45% of their Shorts pool allocation. Take the cut again and your estimate drops by about half.
How much do YouTube Shorts pay per 1,000 views?
Far less than long-form. YouTube pools Shorts revenue, and creators keep 45% of their part. We don't publish a Shorts benchmark, so you set that RPM yourself. Your real Shorts RPM is in YouTube Studio.
Can this YouTube earnings calculator tell me what another YouTuber makes?
Only as a range. A channel's views are public, but nobody outside YouTube can see its RPM. Multiply its monthly views by an RPM range and call the result an estimate. On established channels, sponsorships, affiliates and products often earn more than YouTube pays.
How accurate is this YouTube revenue calculator?
The math is exact, so the result is only as good as your inputs. Your own Studio RPM and real views give a close match. A niche preset gives a wide range on purpose. Yearly figures assume a flat year, and seasonal ad rates rarely allow that.
How do agencies and MCNs calculate revenue share on YouTube?
The contract sets it. Most take a percentage of YouTube revenue, a flat monthly management fee, or both. The portfolio tab totals the agency's take and each creator's payout.
What is the effective agency percentage in a revenue share calculator?
It's total agency take divided by total gross revenue. Flat fees push it away from the headline share, since a fixed fee takes more of a slow month. Use it to compare different contract setups.
Does YouTube revenue include sponsorships and affiliate income?
No. Every figure here is what YouTube pays: ads, Premium, memberships and Super Chat. Add sponsorships, brand deals, affiliate commissions and product sales yourself.
Where do I find my real RPM?
In YouTube Studio's revenue reports. Studio also splits revenue by format, so you get separate long-form and Shorts figures. Enter your RPM under Custom as both low and high.
Is my roster data uploaded anywhere?
No. Everything runs in your browser, which keeps the roster in local storage. Nothing goes to OutlierKit or anyone else. Clearing site data or using a private window removes it.
Is this YouTube money calculator free?
Yes, with no signup and no limit. It only does arithmetic on numbers you type, so it calls no API.
Grow the views behind the revenue with OutlierKit
Revenue is RPM times views, and views are the half a channel can change. OutlierKit shows which videos beat their own channel's average across your niche. So you can aim your next upload at what's already earning attention.