YouTube research for coaches, consultants and experts.
Name one channel your clients already watch. See the whole field around it: what is working, who is watching, and how the people in it actually make money. All public data, nothing to connect.
Works in Claude, Cursor and any MCP client. Figures from one real Competitor Studio run.
Experts who run a channel and a business
Ten different specialties, the same business model. Open any card for the full breakdown.
Start with one channel your clients already watch
Name any public channel, yours or anyone else's. Nothing to connect.
You are not competing with other coaches
A fitness coach competes with everything their clients watch instead of booking a call. We start from the one channel you name and work outward to everyone already holding the attention of the people you want as clients.
Name one channel
Yours, a competitor's, or one your clients already follow.
See who else has your clients
Thousands of channels competing for the same attention, grouped by who is growing.
Find what is working
The videos pulling far above their channel's normal, ranked.
Understand why it worked
Who watches, what they keep asking for, and how that field makes its money.
Aprilynne Alter
George Alexander
E'Calm
Fabio Morena
Creative Biz
Alex Hormozi
Leila Hormozi
Dan Martell
Think Media
Simon Squibb
Mark Tilbury
Mel Robbins
theMITmonkSee exactly what is breaking out, right now
Multiplier, view count and recency on every outlier. Sort the field and find the format before it saturates.
Try it on your own fieldThree things that tell you whether a field pays
A view count tells you what got watched. These tell you who watched, what they were sold, and what they asked for next.
Funnel & monetization
Every offer in your field, named, typed and linked. Lead magnets, affiliates, programs, communities.
Comment intelligence
Comments read across the whole field. The pain points, the questions clients keep asking, and how often each one comes up.
Sponsor intelligence
Which brands pay in your field, how many channels they back, and who is only just starting to spend.
Thomas DeLauerLEAD MAGNETCortisol Lowering Meal Planthomasdelauer.com
Eric RobertsLEAD MAGNETFree Calorie Calculatorericrobertsfitness.com
Tim WalcottLEAD MAGNETSimple Meal Plan Builderdocs.google.com
Max RogersSERVICEMaxRCoaching Discovery Callcalendly.com/maxrcoaching
Mario TomicSERVICEFitness Mastery Coachingfitnessmastery.com
Jeremy EthierPRODUCTBWS+ Fitness Appbws.plusCompetitors primarily sell transformation through high-touch coaching. The trend is moving away from PDFs toward interactive tools (calculators, quizzes) and community-based apps.
Struggling with the last bit of stubborn fat (love handles, lower abs) despite significant weight loss.
Boris Kish, Joe BrightmanAppreciation for raw, authentic, no-nonsense personality over high-gloss editing.
Ethan Gough, Henley FitnessFrustration with a skinny fat physique, losing weight but not looking muscular or toned.
Tim Walcott, Mario TomicRequests for content tailored to women over 40, PCOS, or specific hormonal health issues.
Jeremy Ethier, Thomas DeLauerRising in the comments: calorie deficit 42x, cortisol 17x, progressive overload 15x, skinny fat 14x, visceral fat 11x.
This field is surprisingly low on external sponsorships. Most creators monetise themselves through coaching. Thomas DeLauer and Jeremy Ethier are the outliers, leaning on supplement and biohacking brands.
One real Competitor Studio run, started from Dan Go, a fitness coaching channel.
What you will use every week
Each one reads the outliers in your field first, then writes from what it found. All of these on every plan, including Hobby.
Outlier research
2 creditsThe videos beating their channel's average, on one channel or across your whole field. Sort by multiplier, views and recency.
127.5x The #1 FASTEST Way to Charge Higher Prices | Chris Do Decoded Genius Clips · 28.2K 
48.9x From Tire Kickers to High-Quality Clients: The Power of Targeted Messaging Law Firm Mentor · 747 
37.4x Personal Branding Is Hard Until You Build Systems Like This Matt Gray · 291K 
18.5x How to Build a Founder-Led Brand That Wins CEO School · 2.9K 
11.2x How Experts Stand Out and Make More Money! Fabi Paolini · 31.2K 
5.1x The Anti-Social Media Strategy Blowing Up Personal Brands in 2026 Neel Dhingra · 46.2K26.8xHealth optimization for aging professionals+
A 26.8x outlier on leg strength for aging shows demand for actionable health content aimed at older professionals. It sits where productivity and longevity overlap.
25.4xSystems thinking and business automation+
Outliers at 25.4x and 24.3x on systems thinking show appetite for frameworks that cut manual effort. The audience wants leverage, not hustle.
23.9xYouTube monetization transparency+
A 23.9x outlier shows creators want real numbers and timelines. Most channels hide their metrics, so transparency breaks through.
20.5xDigital addiction solutions with analog tools+
A 20.5x outlier plus pocket notebook videos at 10.8x, 9.4x and 8.9x point at physical fixes for digital problems. The audience is burned out on apps.
18.8xBehind-the-scenes creator team dynamics+
Outliers at 18.8x, 17.7x and 11.7x on team departures show the audience is drawn to creator business dysfunction and insider accounts.
17.9xReading acceleration and comprehension+
Performers at 17.9x, 11.6x and 11.4x on reading skills show an audience that knows it should read more but lacks technique.
14.8xAI coding for non-technical professionals+
A 14.8x outlier on a Claude coding tutorial shows demand for AI automation among non-developers, with underserved international markets behind it.
Real run: six US channels, no two the same. A law-firm coach with 747 subscribers pulled a 48.9x.
Script & hook analysis
10 creditsScore any video on hook, curiosity loops, pacing and payoff. See why it worked.
Real run: a dermatologist's sunscreen video. Every dimension gets the quote, the verdict and the fix.
Channel analysis
10 creditsScale, cadence, format split, and the videos that beat the channel's own median. Run it on a competitor or on yourself.
Matt Gray @realmattgray · personal brand for founders analysed 8 Oct 2026
36.1x success is hard until you build systems like this 577K views · analyze in app 
34.5x how to force yourself to be consistent and do hard things 552K views · analyze in app 
18.1x how to BEAT the new LinkedIn algorithm in 16 minutes 290K views · analyze in app 
10.1x business is hard until you design it like this 162K views · analyze in app 
9.5x how I gained 950,000 Instagram followers (copy this system) 152K views · analyze in appReal run: a 291K personal-brand channel, with the five videos that beat its own median by the most.
Title, description & chapters
2 creditsThe outliers near your topic are analysed first. Sixteen titles are then written across different angles and ranked by a second model against those same breakout videos, so every one carries the pattern it borrows, a score, and the reason it placed there. The description and chapters are derived from the same read.
Strong contrarian hook with a vivid specific outcome, reads like natural spoken advice.
Fresh, specific angle on building demand that fits the no-outreach premise.
Crisp, specific and highly actionable. Delivers a clear single idea.
Punchy imperative plus a clear mechanism, sounds like something a person would say.
Names the actual mechanism, which makes the promise credible and specific.
Real run: ranked against 9 breakout videos near the topic, not against a style guide.
Script review
10 creditsScore a script you have not filmed yet against the retention curve it will produce. Hook, spine, voice and risk, weighted, with every weak beat named and located. Add the thumbnail and it checks what the thumbnail promises against your first 30 seconds.
"There is a single number that predicts your risk of dying in the next decade better than your cholesterol, better than your blood pressure, and better than whether or not you smoke."MAJORPresents VO2 max as a singularly superior predictor of 10-year mortality without qualification, which overstates what observational fitness research can support.
"In the next ten minutes I am going to show you what it actually is, why it matters more than most of the things you are already tracking, the mistake that makes most people's cardio almost useless..."MAJORThis 48-word setup sentence stacks too many promises to land comfortably in one breath.
"The protocol with the strongest track record is the four by four."MAJORA strong comparative claim with no evidence or qualification about whom it suits.
PACKAGING PASS
The promise is named explicitly inside the first 30 seconds.
Real run: 10 flags across 35 beats. A great hook on a weak spine scores 6.0, because the spine carries twice the weight.
Ask Claude about your field
Paste one URL into Claude and it gets ten research tools. Outliers, similar channels, transcripts, comments, search demand. No API key, no exports.
Ten read-only tools, 2 to 10 credits per call. Field mapping, audience insight and sponsors stay in Competitor Studio. See everything it can do →
Finding the outlier is the easy part.
Other tools hand you the list and stop. We read those videos first, then everything else follows from them: who watched, what they asked for, how that space makes money, and the title, description and chapters your next video should carry.
| Feature | OutlierKit | VidIQ | TubeBuddy | 1of10 |
|---|---|---|---|---|
| Starting price | $49/mo$24.92 annual | $7.50/mofree plan | $3/mofree plan | $29/mo |
| Outlier video detection | ✓whole field + context | ✓robust, with filters | ✓Content Standouts | ✓core feature |
| Whole-field scan (one channel in, thousands out) | ✓ | ✕manual, up to 20 | ✕ | ✕keyword search |
| Audience psychographics | ✓ | ✕demographics only | ✕ | ✕ |
| Sponsor intelligence | ✓ | ✕ | ✕ | ✕ |
| Monetization mapping | ✓ | ✕ | ✕ | ✕ |
| Comment intelligence across a whole field | ✓ | ✕own channel only | ✕own channel only | ✕ |
| Script & hook analysis | ✓ | ✕ | ✕ | ✕ |
| MCP server (use it inside Claude & AI agents) | ✓remote, 10 tools | ✕ | ✕ | ✕ |
| Keyword research | ✓ | ✓ | ✓ | ✕basic |
| Title generation | ✓ranked against real outliers | ✓generic AI suggestions | ✓generic AI suggestions | ✕ |
| Description & tags | ✓from your field's own data | ✓template based | ✓template based | ✕ |
| Chapters | ✓ | ✕ | ✓manual timestamps | ✕ |
Competitor features and pricing verified May 2026. We recheck regularly.
Titles, descriptions, chapters and script scores here are ranked against videos that actually beat their channel's average in your field. Other tools write from generic best practice.
Other tools show you the video that worked. OutlierKit shows you the business around it.
What experts say
Verified reviews from Product Hunt, Microlaunch, X, LinkedIn and inside the app.
"I use Outlier Kit for supplemental channel audits and to help clients brainstorm video ideas and/or explore pivot strategies. It's a fantastic competitive intelligence tool to have in your arsenal."
"I was consistent with uploading videos, but at a certain point, I wasn't able to understand how things were working. With OutlierKit, I was really able to understand the competitor landscape and identify the kinds of opportunities I could bet on."
"It's really simple and gives really useful data and insights for choosing WHAT to make and how to structure it better. Will recommend to anyone seriously committing to YouTube."
"After implementing the recommendations from the first report last week, my latest video has nearly tripled in views (2000) compared to my previous best one (700), so the recommendations do work."
One creator on a small channel. Not a typical or promised result.
"I really liked how clean the analysis results were, especially the importance score. It actually helps you see which parts of a video are doing the heavy lifting. The analysis was quick too."
"OutlierKit gives a lot of useful YouTube data without making you dig through endless numbers. The analysis surfaces the details that actually matter."
Everything else people have posted, unedited, from Product Hunt, Microlaunch, X, LinkedIn and inside the app.
Four ways experts use the same research
Same job every time: decide what to make next. Whether that is your channel or ten of your clients’.
Coaches & consultants
Which explainers overperform in your field, and what the comments keep asking for.
Alex Hormozi
Ali AbdaalCredentialed experts
The questions people actually search, and the formats that carry a credentialed answer.
Veritasium
LegalEagleAnalysts, advisors & B2B founders
How channels in your space monetize, and which sponsors pay there.
Graham Stephan
Starter StoryAgencies running expert channels
Every client from one seat. 50+ channels, refreshed on demand.
You do this every Monday, for everyone on the roster
Research is step one of a weekly engine, not a thing you open when you are stuck. One pass per client before the week gets planned, and the whole team briefed off the same evidence.
- A client channel takes one run. Outliers, the offers around them, and what their audience keeps asking for.
- Your strategists, editors and VAs read the same page. No one is briefing from a hunch.
- Every analysis gets a public page. Send a client the breakdown instead of describing it on a call.
- Refresh before a review. Numbers from this morning, not from onboarding.
Running a faceless or automation channel?
Field guides, earnings benchmarks and format breakdowns live in Resources.
See it on real, live channels
130+ public breakdowns. Growth, outliers, strategy, estimated revenue.
High-utility business frameworks and mindset shifts framed around upcoming year-specific strategies (e.g., 'in 2026') and real-world business builds.
Timeless productivity, habit-building, and wealth-generation frameworks updated annually with forward-looking temporal hooks to capture high-intent search traffic.
Heavy reliance on rapid-response legal analysis of breaking political news and creator controversies, balanced by occasional evergreen pop-culture breakdowns and legal trope reviews.
The channel heavily prioritizes high-urgency macro-economic news, Federal Reserve decisions, and political fiscal policies, supplemented by evergreen personal finance rules and portfolio breakdowns.
Highly evergreen, counter-intuitive science and math riddles, historical deep-dives, and physical engineering breakdowns that maintain high viewer interest years after upload.
The channel aggressively rides the annual hardware release cycles of major tech giants (Apple, Samsung, Google, Xiaomi) while anchoring the catalog with timeless tech critiques, ecosystem comparisons, and conceptual explainers.
A highly searchable, evergreen catalog of solopreneur case studies and revenue playbooks, spiked with trending developer tools like Cursor and vibe coding.
Mass-producing evergreen scientific and historical mysteries packaged with high-urgency, news-style hooks to capture immediate click-throughs.
Plans that match how your business runs
Start free with 30 credits and no card. Try it on your own field, then pick the plan that fits how you work.
100 credits a month
What you get
- ✓ Outlier research. The videos beating their own channel, ranked.
- ✓ Keyword research. What your audience searches, with difficulty.
- ✓ Title, description & chapters. Sixteen titles per idea, scored against real breakouts.
- ✓ Script & hook analysis. Your script scored before you film.
- ✕ Competitor Studio. The whole field, mapped.
- ✕ MCP and API access. Research inside Claude.
Both unlock on Pro
Start free500 credits a month
Everything in Hobby, plus
- ★ Competitor Studio. Your whole field, mapped from one channel.
- ★ Monetization insights. Every offer in your field, named and linked.
- ★ Comment intelligence. What clients keep asking for, counted across your field.
- ★ Sponsor intelligence. Which brands pay, and how many channels they back.
- ✓ MCP and API access. Your research inside Claude.
2,000 credits a month
Everything in Pro, plus
- ✓ Connect 50+ channels. Every client account in one place.
- ✓ Advanced competitor identification. Past the obvious names in your field.
- ✓ On-demand refresh. A client's latest numbers before their review.
- ✓ Priority MCP and API access. Straight to the front of the queue.
Building OutlierKit research into your own stack. Ten research tools over the API or the MCP connector, included on Pro and Max, drawn from your monthly credits.
Free trial, no card. See the full breakdown
Questions people ask before starting
Is this only for coaches and consultants?
Do I need to connect my YouTube account?
What do I get in the free trial?
How is this different from VidIQ or TubeBuddy?
How do credits work?
How fresh is the data?
Does it work for a small expert channel?
Can I use OutlierKit inside Claude?
Can it give me the transcript of a YouTube video?
Can I extract the comments from a YouTube video?
Can I cancel anytime?
Stop guessing what to make next
See what is already working in your field before you film. First 30 credits free.