1of10 Pricing · 2026
Last verified: June 23, 2026
1of10 Pricing in 2026: Every Plan & Is It Worth It?
1of10 runs a free plan, $29 Basic and $69 Pro, plus custom Enterprise. Here is exactly what each tier costs, what you get, and the one detail that catches people out.
The short answer
1of10 pricing at a glance
- •Free: $0/month — search outliers, bookmark, track up to 3 channels.
- •Basic: $29/mo (or $349/yr) — unlimited tracking and research tools, no AI.
- •Pro: $69/mo (or $828/yr) — adds 1,000 AI credits and the AI generators.
- •Enterprise: custom — fine-tuned AI, team access, onboarding call.
Quick answer: what 1of10 costs
1of10 is freemium. The free plan ($0) lets you search the outlier database and track up to three channels. Basic at $29/month (or $349/year) is the research tier — unlimited tracking, niche explorer, thumbnail search and virality monitoring, but no AI generation. Pro at $69/month (or $828/year) adds the AI layer: 1,000 monthly AI credits plus AI title, thumbnail and idea generators. Enterprise is custom-quoted. The key decision is whether you need the AI tools — because that is the jump from $29 to $69.
Facts at a glance
| Fact | Value |
|---|---|
| Cheapest paid plan | Basic — $29/mo (or $349/yr) |
| Free plan | Yes — $0, search outliers + track up to 3 channels |
| Top self-serve plan | Pro — $69/mo (or $828/yr), 1,000 AI credits/month |
| Enterprise | Custom pricing — fine-tuned AI, team access, onboarding call |
| Billing model | Subscription; Pro adds AI credits + pay-per-seat team access |
| Annual discount | Up to ~50% on some tiers (Basic is roughly flat) |
| Free trial credits | Free plan acts as the trial; promo credits appear via partners |
Plan Breakdown
1of10 plans, tier by tier
Four tiers, but the real choice is Basic (research) vs Pro (research + AI). Here is what each costs and who it fits.
Free
$0
Search outliers · track up to 3 channels
Genuinely usable for casual research: search the outlier database, bookmark videos and track up to three channels. The cap is the three-channel limit and no AI generation.
Best for: Casual creators testing the waters
BasicMost popular
$29/mo
$349/yr (~$29.08/mo)
Unlimited tracking · no AI credits
The research workhorse. Everything in Free plus unlimited competitor tracking, saved folders, thumbnail search, niche explorer, virality monitoring, trending formats and advanced filters. No AI generation — this tier is about finding and organizing outliers.
Best for: Researchers who want breadth, not AI
Pro
$69/mo
$828/yr (~$69/mo)
1,000 AI credits/month
Everything in Basic plus the AI layer: 1,000 monthly AI credits, AI thumbnail generator, AI title generator, AI idea generator and AI optimize, plus the ability to add team members (pay per seat).
Best for: Creators who want AI generation built in
Enterprise
Custom
Contact sales
Fine-tuned AI · team access
AI fine-tuned to your channel, team access, a 1-on-1 onboarding call and priority support. Quoted based on scale.
Best for: Teams & agencies at scale
Billing
Annual vs monthly billing
1of10 promotes up to ~50% off on annual billing, but the discount is uneven across tiers. Do the per-month math on the exact plan you want rather than trusting the headline percentage.
| Plan | Monthly | Annual (per month) | Paid up front |
|---|---|---|---|
| Basic | $29/mo | ~$29.08/mo | $349/yr |
| Pro | $69/mo | ~$69/mo | $828/yr |
Note: Basic's annual price works out to roughly the same per month as paying monthly, so the savings story is strongest on the higher tiers. Verify on 1of10.com/pricing.
The Verdict
Is 1of10 worth it?
Match your need to the verdict — 1of10 is strongest at one specific job:
Finding outlier / breakout videos in a niche
Worth itOutlier discovery is exactly what 1of10 is built for. Basic at $29 covers search, tracking and niche exploration well.
AI titles, thumbnails & idea generation
Worth it on ProThe AI suite is genuinely useful, but it only exists on the $69 Pro tier with a 1,000-credit monthly budget.
Tight budget / occasional research
Free plan firstTracking three channels and searching outliers for $0 covers a lot before you ever need to pay.
Programmatic access / building on the data
Look wider1of10 is an app, not an API platform. If you need to pull outlier and channel data into your own product, an API-first tool fits better.
If You Want More Than Outliers
A broader alternative
1of10 is excellent at outlier discovery, but the AI tools sit behind the $69 Pro tier and there is no developer API. If you want outlier detection plus channel analysis — and the option to pull data programmatically — OutlierKit starts at $29/month ($16.58/month billed annually), includes outlier detection at every tier, exposes an API on its Pro and Max plans, and offers a free trial of 10 credits to test first. 1of10 still has the edge if all you want is its dedicated outlier database and in-app generators.
See the full feature-by-feature breakdown in OutlierKit vs 1of10.
1of10 pricing FAQ
How much does 1of10 cost per month?+
1of10's paid plans start at the Basic tier, which is $29/month (or $349/year). The Pro tier, which adds the AI tools and 1,000 monthly AI credits, is $69/month (or $828/year). There is also a free $0 plan that lets you search outliers and track up to three channels, plus a custom-priced Enterprise tier for teams. These figures were verified on June 23, 2026 — check 1of10.com/pricing for the latest.
Does 1of10 have a free plan?+
Yes. 1of10 offers a free plan at $0/month that lets you search the outlier video database, bookmark videos and track up to three channels. It functions as the trial — you can do real niche and competitor research on it before deciding whether to upgrade to Basic or Pro. The main limits are the three-channel cap and no AI generation features.
What is the difference between 1of10 Basic and Pro?+
Basic ($29/month) is the research tier: unlimited competitor tracking, saved folders, thumbnail search, niche explorer, virality monitoring, trending formats and advanced filters — but no AI generation. Pro ($69/month) adds the AI layer on top: 1,000 AI credits a month, AI thumbnail, title and idea generators, AI optimize, and pay-per-seat team members. If you only need to find and organize outliers, Basic is enough; if you want AI to generate titles and thumbnails, you need Pro.
Is 1of10 worth it?+
1of10 is worth it if your core need is discovering outlier and breakout videos in a niche — that is what it is purpose-built for, and the $29 Basic plan covers it well. The $69 Pro plan is worth it specifically for creators who want the AI title, thumbnail and idea generators with a 1,000-credit monthly budget. It is less suitable if you need programmatic API access to the data, since 1of10 is an app rather than an API platform.
Can I cancel 1of10 anytime?+
Month-to-month 1of10 plans can be cancelled before the next billing date. Annual plans are paid up front for the year, so cancelling stops the next renewal rather than refunding remaining months. If you are unsure of your usage, the free plan or month-to-month billing avoids committing to a year.
Does 1of10 have an API?+
1of10 is primarily a web app for outlier research and AI generation, not an API-first product, so there is no general developer API to pull its outlier and channel data into your own software. If programmatic access is a requirement — for example, building outlier detection into your own dashboard or agent — an API-first option like the OutlierKit API (1 credit per call, included with Pro and Max plans) is a better structural fit.
Is there a cheaper alternative to 1of10 Pro?+
If you want outlier detection plus broader channel analysis without jumping to 1of10's $69 Pro tier, OutlierKit starts at $29/month for the Hobby plan (about $16.58/month billed annually) and includes outlier detection at every tier, with a free trial of 10 credits to test it. It also exposes an API on the Pro and Max plans, which 1of10 does not. 1of10 remains strong for its dedicated outlier database and in-app AI generators.
Outlier research without the $69 jump
OutlierKit includes outlier detection at every tier from $29/mo, plus an API on Pro and Max — with a free trial of 10 credits to start.
See OutlierKit pricing