YouTube Competitive Intelligence, Programmatically
Plug OutlierKit's niche intelligence directly into your content workflow. Outlier scores, audience psychographics, keyword data, and competitor mapping — all via API.
Available on Pro ($49/mo) and Max ($199/mo) plans · No credit card to join waitlist
How It Works
One API. Four Intelligence Layers. Infinite Workflows.
The OutlierKit API transforms raw YouTube data into actionable competitive intelligence — delivered as structured JSON you can pipe into any system.
What You'll Get
Four Intelligence Endpoints. Real Data.
Not raw YouTube metrics. Processed competitive intelligence — the same data that powers Competitor Studio, available programmatically.
/v1/competitor-studio/{channel_id}
Full niche intelligence from a single channel — competitors, benchmarks, audience segments, sponsor landscape, monetization funnels, comment signals.
// Niche intelligence for @mkbhd
{
"niche": "Consumer Tech Reviews",
"competitors_found": 2847,
"audience_segments": [
{
"name": "Spec-sheet obsessives",
"drivers": ["technical depth", "honest trade-offs"],
"pain_points": ["marketing hype", "paid reviews"]
}
],
"outlier_videos": 3241,
"sponsor_categories": ["VPN", "Mobile carriers"],
"monetization_breakdown": { ... }
}/v1/outliers/{channel_id}
Videos performing 5-10x above channel average. Sorted by outlier score, recency, and relevance. Bulk retrieval for any public channel.
// Outliers for any channel
{
"channel": "@veritasium",
"avg_views": 4200000,
"outliers": [
{
"title": "The Simplest Math Problem...",
"views": 42800000,
"outlier_score": 10.2,
"published": "2025-11-14"
}
]
}/v1/keywords/{query}
Low-competition, high-demand keywords with RPM indicators. The same data powering OutlierKit's keyword finder — at scale via API.
// Keyword intelligence
{
"query": "home automation",
"keywords": [
{
"keyword": "thread smart home setup",
"monthly_searches": 8400,
"competition": "low",
"rpm_indicator": "high"
}
]
}/v1/audience/{channel_id}
Viewer segment profiles with psychology — drivers, motivations, pain points, content preferences. Build audience-aware content pipelines.
// Audience intelligence
{
"channel": "@aliabdaal",
"segments": [
{
"name": "Corporate escapers",
"size_pct": 34,
"motivations": ["financial freedom"],
"content_prefs": ["frameworks", "real numbers"],
"engagement_triggers": ["income reveals"]
}
]
}Built for Your Stack, Not Ours
The OutlierKit API drops competitive intelligence directly into your dashboards, pipelines, and automation tools — no manual research, no copy-pasting, no context switching.
Agency Client Reporting
Generate competitive intelligence reports for every client channel automatically. Pull niche maps, outlier trends, and audience segments into your reporting stack.
Content Pipeline Enrichment
Feed outlier scores and keyword data into your ideation workflow. Let your content team start every planning session with validated angles instead of guesswork.
Niche Monitoring at Scale
Track competitor movements across dozens of niches. Get alerts when new outliers emerge, when audience sentiment shifts, or when sponsor landscapes change.
Custom Dashboard Integration
Build YouTube intelligence into your existing Looker, Tableau, or custom BI dashboards. Layer OutlierKit data alongside your internal metrics.
Who It's For
Three Teams. One Intelligence Layer.
YouTube Agencies
Managing 5+ client channels and tired of running manual competitor audits for each one. Automate niche intelligence across your entire portfolio.
Content Ops Teams
Building n8n, Make, or custom automation pipelines for content production. Replace your duct-taped YouTube Data API + Apify setup with real intelligence.
Product Builders
Developing tools, dashboards, or AI agents that need YouTube competitive data. Integrate outlier scores, audience psychographics, and niche maps into your product.
Pricing
API Access on Pro and Max Plans
Both plans share API credits with the web app. Choose based on how many analyses you need per month.
Pro Plan
$49/month
or $24.9/mo billed annually ($299/year)
- ✓500 monthly research credits
- ✓API access (when launched)
- ✓Competitor Studio — up to 10 analyses/month
- ✓Outlier detection, keywords, Deep Research
- ✓Script analysis (5 credits)
Great for individual creators and small teams automating their workflow.
Max Plan
$199/month
or $83/mo billed annually ($999/year)
- ✓2,000 monthly research credits
- ✓API access (when launched)
- ✓Competitor Studio — up to 40 analyses/month
- ✓Integrate 50+ YouTube channels
- ✓Advanced Competitor ID & Research
- ✓Update data on demand
Built for agencies and teams managing multiple client channels at scale.
Additional credits available at $10 per 100. API calls consume the same credits as web app actions.
Join the API Waitlist
We'll notify you when the API launches and give waitlist members early access. Your answers help us build what you actually need.
No credit card required. We'll email you when the API is ready.
Frequently Asked Questions
Everything you need to know about the OutlierKit API.
When will the OutlierKit API be available?+
The OutlierKit API is currently in development. Waitlist members will get early access before general availability. Join the waitlist to be first in line and to help shape which endpoints ship first.
What data will the OutlierKit API provide?+
The API will expose the same competitive intelligence available in the OutlierKit web app: Competitor Studio niche analysis (audience psychographics, sponsor intelligence, monetization mapping, comment intelligence), outlier video detection with scores, low-competition keyword research with RPM indicators, and audience segment profiles. All responses will be structured JSON.
Which OutlierKit plans include API access?+
API access is available on both the Pro Plan ($49/month or $24.9/month billed annually) and the Max Plan ($199/month or $83/month billed annually). Both plans share credits between the web app and API — Pro includes 500 credits/month, Max includes 2,000 credits/month. Additional credits are available at $10 per 100.
How will rate limits and authentication work?+
Authentication will use API keys generated from your OutlierKit dashboard. Rate limits will be tied to your credit balance — each API call consumes the same credits as the equivalent web app action. Exact rate limits and credit costs per endpoint will be published in the API documentation before launch.
Can I use the OutlierKit API to build my own product or service?+
Yes. Max Plan API access permits integration into internal tools, client dashboards, and your own products. Specific usage terms and policies will be published alongside the API documentation at launch.
I'm already on Pro or Max. Will I get automatic API access?+
Yes — existing Pro and Max subscribers will get API access automatically when it launches. Join the waitlist anyway — we'll use your input to prioritize which endpoints to build first, and you'll get early beta access before general launch.
Can't wait for the API?
The full OutlierKit platform is available now. Try Competitor Studio, outlier detection, and keyword research in the web app — free trial, no credit card required.
