Quick Verdict
Bluma is a compelling AI content engine that genuinely delivers on its promise of automating short-form video creation at scale. The template-driven approach and auto-posting features make it especially powerful for DTC brands and agencies drowning in the cost and complexity of UGC production.
Best For
DTC brands and agencies that need high-volume short-form video ads for TikTok and Instagram without hiring UGC creators
Skip If
You need long-form video editing, YouTube-focused content, or transparent self-serve pricing
What is Bluma?
Bluma is an AI-powered short-form content engine that automates the creation and distribution of UGC-style videos and video ads for TikTok and Instagram. Founded in 2025 by Alisa Wu and Stephen Ni as part of Y Combinator's F25 batch, it was born from a clear pain point: short-form video content is the highest-performing marketing channel, but producing it at scale is expensive and operationally painful.
Traditional UGC costs $35+ per video plus CPM fees, and hiring editors runs $50+ per video. Layer on the coordination of finding creators, managing deliverables, and posting across accounts, and most growth teams hit a ceiling quickly. Bluma removes all of that friction by automating the entire pipeline—from script to finished video to published post.
The core concept is "content templates"—reusable video workflows that define the structure, pacing, and format of a video. You provide your brand assets and scripts, pick a template (or clone a viral video's structure), and Bluma produces finished short-form videos at the click of a button. Clients like Warner Records are already using it, and the company hit $28K MRR just four weeks after launch.
How It Works
Pick a Template
Add Your Assets
AI Generates Video
Auto-Post to Social
Key Features
Here's what Bluma offers and how each feature performs in real-world use:
AI-Powered UGC Video Generation
Create UGC-style videos from a single reference at 10x the scale and 1/10th the cost of hiring human creators. Bluma analyzes viral UGC formats and replicates them with your brand assets, producing authentic-looking short-form content without needing on-camera talent or production teams.
Content Templates Library
Access a library of automated video workflows called content templates. Each template is a repeatable video format—think 'product unboxing,' 'before/after,' or 'street interview style'—that turns your scripts and assets into finished videos at the click of a button.
Viral Structure Cloning
Found a competitor's video that went viral? Bluma can clone the structure—pacing, transitions, text overlays, hook style—and let you customize it with your own product, site, and messaging. You replicate what works without reverse-engineering it manually.
Auto-Posting to TikTok & Instagram
Bluma doesn't just create your videos—it distributes them too. Connect your TikTok and Instagram accounts, set a posting schedule, and Bluma automatically publishes your content. No more downloading, re-uploading, or managing a separate scheduling tool.
Multi-Account Management
Run templates across multiple accounts simultaneously. Bluma's biggest clients manage 8+ templates across 16+ accounts with 2x daily posting—all from a single dashboard. Perfect for agencies or brands running multiple regional or product-specific accounts.
Faceless Video Creation
Generate professional short-form videos without any on-camera talent. Bluma produces faceless content formats—product showcases, text-overlay stories, animated explainers—that perform well on TikTok and Reels without requiring a single person to be on screen.
A/B Script Testing at Scale
Test multiple script variants across your templates cheaply and quickly. Instead of paying $35+ per UGC video to test a new hook, Bluma lets you generate dozens of variants and see which scripts drive the most engagement—turning creative into a data-driven process.
Pros & Cons
After extensive testing, here's our honest assessment:
Pros
- ✓Dramatically reduces cost of UGC content—1/10th the price of hiring creators
- ✓End-to-end automation from script to published video eliminates manual work
- ✓Auto-posting to TikTok and Instagram removes the distribution bottleneck
- ✓Viral structure cloning lets you replicate proven formats instantly
- ✓Multi-account management is ideal for agencies and multi-brand operations
- ✓Faceless video creation removes the need for on-camera talent entirely
- ✓Impressive early traction—$28K MRR in 4 weeks shows real product-market fit
Cons
- ✗No public pricing—you have to book a call to learn costs
- ✗Very new product (YC F25)—still early in its development cycle
- ✗Limited to short-form content—not built for long-form video editing
- ✗Currently focused on TikTok and Instagram only—no YouTube Shorts or other platforms yet
- ✗No independent third-party reviews or G2/Capterra listings available
- ✗Small team of 2 means support capacity may be limited during scaling
Pricing
Bluma uses custom pricing based on your volume and needs. You'll need to book a call to get a quote. Here's what we know about their tier structure:
Starter
Contact for pricing
- AI-powered video generation
- Content template library
- Viral structure cloning
- Auto-posting to TikTok & Instagram
- Basic analytics
- Email support
Growth
Contact for pricing
- Everything in Starter
- Multi-account management
- A/B script testing
- Priority video rendering
- Advanced analytics dashboard
- Dedicated onboarding
Enterprise
Custom pricing
- Everything in Growth
- Unlimited accounts & templates
- Custom template creation
- API access
- Dedicated account manager
- White-glove onboarding
- SLA guarantees
Tip: Traditional UGC costs $35+ per video and editors charge $50+ per video. Bluma claims to deliver content at 1/10th the cost. Even at moderate custom pricing, the ROI math works quickly if you're producing 10+ videos per week. Ask about volume discounts when you book your call.
What Users Say
We gathered early feedback from YC demo day, product communities, and early adopters:
★★★★★"We went from spending $35 per UGC video to generating hundreds of variants with Bluma for a fraction of the cost. The quality is surprisingly good—our engagement rates actually went up."
★★★★★"Managing 16 accounts with 2x daily posting used to require a full-time social media team. Now it runs on autopilot with Bluma's templates. The viral cloning feature alone is worth it."
★★★★★"The faceless video generation is a game changer for our product pages. We can test different hooks and scripts without coordinating with creators or waiting for deliverables."
★★★★★"Great concept and impressive output quality, but I wish the pricing was more transparent. Having to book a call before knowing if it fits your budget adds friction to the evaluation process."
Who Should Use Bluma?
DTC & E-Commerce Brands
If you're spending thousands per month on UGC creators and video editors for TikTok and Instagram ads, Bluma can cut that cost by 90% while letting you test far more creative variants than you could with human creators.
Social Media Agencies
Agencies managing multiple client accounts will love the multi-account management and template system. Run different creative strategies across dozens of accounts from a single dashboard without scaling your team.
Growth & Performance Marketing Teams
If your bottleneck is producing enough creative variants to test, Bluma turns video ad creation into a scalable, data-driven process. Generate dozens of script variants and let performance data pick the winners.
Bootstrapped Startups & Solo Founders
Founders who know they need short-form video presence but can't afford UGC creators or video editors will find Bluma's automation compelling—assuming the custom pricing fits their budget.
Not Ideal For:
- •Brands that need long-form video content (YouTube, webinars, courses)
- •Creators who want hands-on creative control over every edit and transition
- •Teams focused primarily on YouTube Shorts (TikTok & Instagram only for now)
- •Companies that need transparent, self-serve pricing before committing
3 Alternatives to Bluma
Bluma isn't the only AI-powered video content tool. Here are three alternatives worth considering:
Cardboard
Natural language video editing
An agentic video editor for growth teams that lets you describe edits in natural language. Better if you need to edit existing footage into polished videos rather than generate new short-form content from templates.
Yarn
Product & sales video specialist
AI-powered tool focused on product and sales videos. If your primary need is product demos and sales enablement content rather than social media ads, Yarn is more purpose-built for that workflow.
Creatify
AI video ads from product URLs
AI video ad generator that creates short-form ads from product URLs. Similar concept to Bluma but with public pricing and a focus on paid ad creatives rather than organic social content.
Different Problem? Try OutlierKit
Bluma helps you produce short-form video content at scale. But what if you're struggling with what to create in the first place?
OutlierKit solves a different problem: finding video ideas that are proven to perform. While Bluma automates production and distribution, OutlierKit handles pre-production research—discovering "outlier" videos that perform 3-10x above channel averages and understanding why they work.
Use OutlierKit when you need:
- • Video ideas backed by performance data
- • Competitor analysis and outlier detection
- • Trending topic discovery
- • Audience psychographic insights
Use Bluma when you need:
- • Automated short-form video production
- • UGC-style content at 1/10th the cost
- • Viral structure cloning and templates
- • Auto-posting to TikTok and Instagram
Frequently Asked Questions
Is Bluma worth it for small brands?
It depends on your volume. If you're posting short-form video content daily across multiple accounts, Bluma's automation can save significant time and money compared to hiring UGC creators ($35+/video) or editors ($50+/video). For brands posting only a few times per week, the ROI may be harder to justify without knowing the exact pricing—you'll need to book a call to find out.
How does Bluma's AI video generation actually work?
Bluma uses content templates—pre-built video workflows that define the structure, pacing, and format of a video. You provide your brand assets (product images, website URL, scripts) and select a template. The AI assembles everything into a finished short-form video, applying the template's proven viral structure to your content. You can also clone the structure of any existing viral video and customize it with your own messaging.
Can Bluma replace my UGC creators?
For many use cases, yes. Bluma excels at producing faceless UGC-style content and templated video ads at scale. However, if your brand strategy relies heavily on authentic human faces and personal storytelling from real creators, you may still want to supplement with actual UGC talent for certain campaigns while using Bluma for volume.
Does Bluma post directly to social media?
Yes. Bluma integrates with TikTok and Instagram for automatic posting. You can set schedules and Bluma will publish your content directly—no need to download videos and re-upload them through a separate scheduling tool.
What platforms does Bluma support?
Currently, Bluma focuses on TikTok and Instagram for both content creation and auto-posting. The videos are optimized for short-form vertical formats (9:16 aspect ratio). YouTube Shorts and other platforms are not officially supported yet but may be on the roadmap.
How much does Bluma cost?
Bluma does not publicly list its pricing. You need to book a call through their website (getbluma.com/book-a-call) to get a custom quote. Pricing likely varies based on the number of accounts, posting frequency, and template usage. For context, traditional UGC costs $35+ per video and editors charge $50+ per video—Bluma claims to reduce this by 90%.
Is my brand content secure with Bluma?
Bluma is a Y Combinator-backed company (F25 batch) based in San Francisco. While specific security certifications haven't been publicly disclosed yet given the company's early stage, YC companies generally maintain standard security practices. You should ask about data handling during your onboarding call.
Who founded Bluma?
Bluma was founded by Alisa Wu and Stephen Ni. Alisa is the CEO and was previously the youngest software engineering intern at Zoox (Amazon's self-driving car division) at age 19, and has been featured in the New York Times and San Francisco Chronicle. Stephen is the CTO who previously built payment infrastructure at Shopify. Both attended the University of Waterloo.
Final Verdict
Bluma delivers on its core promise: it automates short-form video production at a fraction of what UGC creators and editors cost, and the auto-posting feature eliminates the distribution bottleneck entirely. The template-driven approach makes it genuinely scalable in a way that hiring human creators simply cannot match.
As a YC F25 startup with just two founders, it's still very early. The lack of public pricing, limited platform support (TikTok and Instagram only), and absence of independent reviews mean you're betting on a young product. But the traction speaks volumes—$28K MRR in four weeks and clients running 16 accounts with daily posting suggest the product works.
Bottom line: If short-form video ads are a core growth channel and you're spending heavily on UGC creators or editors, Bluma deserves a demo call. If you're struggling with what to create before you produce it, check out OutlierKit for research and ideation instead.
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