Trending YouTube Niches: Find Profitable Content Opportunities
Explore AI-curated trending niches with growth multipliers up to 18x. Discover untapped content opportunities, see example videos, and find your next profitable niche.
Finding the right niche is one of the most important decisions for a YouTube channel. OutlierKit's Niches feature shows you AI and human-curated trending niches complete with growth multipliers, example videos, and related keywords. Whether you're starting a new channel or looking to expand into adjacent content areas, understanding which niches are growing (and which are saturated) can make the difference between struggle and success.
Step-by-Step Instructions
- 1
Click "Niches" in the left sidebar
- 2
Browse AI and human-curated trending niches
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Use the date filter (default 30 days) to adjust the time range
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Search for specific niches using the search bar
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View niche details including:
- Total views indicator showing niche popularity
- Growth multiplier (e.g., 18.3x, 11.3x) indicating trend strength
- Description of the niche content pattern
- Related tags/keywords for SEO optimization
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See example videos within each niche with their individual views and performance multipliers
- 7
Click the eye icon to hide/show specific niches
Pro Tips
- Look for niches with high growth multipliers but moderate competition
- Consider niches adjacent to your expertise for easier entry
- Study the example videos to understand what's working in each niche
- Combine niche insights with keyword research for a complete content strategy
- Don't chase every trending niche—focus on ones aligned with your interests
What is Niche Research?
A niche is more specific than a broad topic—'cooking' is a topic, but 'quick weeknight meals for busy parents' is a niche.
- 1The right niche has enough demand, manageable competition, and alignment with your interests
- 2Helps identify content categories growing in popularity before they become saturated
- 3Reveals gaps where viewer demand exceeds content supply—opportunity zones for new creators
- 4OutlierKit uses AI and human curation to surface trending niches with growth multipliers
The Hard Way vs The Easy Way
Without OutlierKit (The Hard Way)
- Guess at Niche ViabilityChoose a niche based on personal interest alone, without data on whether there's actual viewer demand or if the competition is too established.
- Manual Trend ResearchTry to identify growing niches by browsing YouTube, reading articles, and watching what popular creators are doing—hoping to spot patterns.
- No Growth DataHave no way to quantify how fast a niche is growing or compare growth rates between different content categories objectively.
- Miss Emerging OpportunitiesLearn about profitable niches only after they're already crowded, missing the window when early entrants could establish authority.
With OutlierKit (The Easy Way)
- Curated Trending NichesBrowse AI and human-curated niches that have been identified as growing opportunities—no manual research required.
- Growth MultipliersSee exactly how fast each niche is growing with multipliers like 18x or 11x, helping you prioritize the highest-potential opportunities.
- Example Videos IncludedEach niche includes real example videos showing what successful content looks like, giving you a concrete starting point.
- Related Keywords for SEOGet related tags and keywords for each niche, so you can immediately start optimizing your content for discoverability.
How Pro YouTubers Do It
Evaluate Niche-Interest Alignment
Trending doesn't mean right for you. Pros only pursue niches where they have genuine interest AND competitive advantage.
Look for Sub-Niche Opportunities
When a broad niche shows high growth, drill down. The real opportunity is often in a specific sub-niche that's less crowded.
Test Before Committing
Make 3-5 videos in a trending niche before pivoting your entire channel. Data from actual performance beats theoretical opportunity.
Use Growth Multipliers as Signals
High multipliers indicate momentum, but also look at the base size. 18x growth on a tiny niche may be less opportunity than 5x on a larger one.
Real-World Examples
Generalist creator looking to specialize
Reviewed trending niches and found 'home office setup' had 12x growth. Example videos showed clear format patterns.
Focused channel on home office content, grew from 5K to 50K subscribers in 8 months
Established creator seeking expansion
Found 'AI tools for creatives' trending at 15x. Adjacent to existing tech niche, with clear audience crossover.
Created an AI tools series that attracted new audience segment while retaining existing viewers
Common Mistakes to Avoid
Why it hurts: Viewers quickly identify when creators are faking interest or lack real knowledge.
Do this instead: Only pursue niches where you can provide genuine value and authentic perspective.
Why it hurts: Every niche has ups and downs. Jumping ship constantly prevents building authority anywhere.
Do this instead: Use niche research to evolve your content, not replace your foundation entirely.
Why it hurts: Example videos show what's actually working—the format, length, and style that resonates.
Do this instead: Study 5+ example videos before creating content in any trending niche.
Frequently Asked Questions
What does the growth multiplier mean?
The growth multiplier shows how much a niche has grown over the selected time period. An 18x multiplier means the niche has seen 18 times more interest/views compared to its baseline, indicating rapid growth.
How are niches curated?
Niches are identified through a combination of AI analysis and human curation. We monitor YouTube trends, search patterns, and content performance to identify emerging and growing content categories.
Should I switch to a trending niche?
Not necessarily. Your passion and expertise matter. However, understanding trending niches can help you find angles within your existing niche or identify expansion opportunities that align with your interests.
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