How to Find Outlier Videos on YouTube
Outlier videos reveal what content truly resonates with an audience. This step-by-step guide shows you how to identify videos performing 3-10x above channel averages and extract actionable patterns for your own content.
What Makes a Video an “Outlier”?
An outlier video dramatically outperforms a channel's typical content—usually 3x to 10x more views than their average. While popular videos might be old content with accumulated views, outliers reveal what's working NOW.
Standard outlier — worth analyzing
Strong outlier — high-demand topic
Super outlier — potential viral pattern
Step-by-Step: Finding Outlier Videos
Calculate the channel's average views
5-10 minutesBefore you can spot outliers, you need to establish what 'normal' looks like for that channel.
Instructions:
- 1Go to the target channel's Videos tab
- 2Sort by 'Date added (newest)' to see recent uploads
- 3Record the view count for the last 30-50 videos
- 4Calculate the average: Total views ÷ Number of videos
- 5This average is your baseline for comparison
Example:
Scenario: A tech review channel with 50 recent videos
Calculation: Total: 2,500,000 views across 50 videos
Result: Average: 50,000 views per video
Tip: Focus on videos from the last 6-12 months for relevance. Older videos may have different audience dynamics.
Identify videos with 3x or higher views
10-15 minutesNow scan for videos that significantly outperform the average. These are your outliers.
Instructions:
- 1Review each video's view count against your calculated average
- 2Flag videos with 3x the average views (e.g., 150K+ if average is 50K)
- 3Note videos with 5x or 10x — these are 'super outliers'
- 4Create a list of all identified outliers with their titles and view counts
- 5Prioritize recent outliers (last 3-6 months) for relevance
Example:
Scenario: From our 50-video sample (50K average)
Calculation: 3x threshold = 150,000 views
Result: Found 6 outliers: 180K, 250K, 320K, 410K, 175K, 195K views
Tip: Don't just look at the top video ever. A video from 5 years ago isn't as useful as one from last month.
Analyze what made them outliers
15-20 minutes per videoThe magic is understanding WHY these videos outperformed. Look for patterns.
Instructions:
- 1Compare outlier titles to regular video titles — what's different?
- 2Examine thumbnail patterns — colors, faces, text, style
- 3Note the topic or angle — is it unique, timely, or emotionally charged?
- 4Check video length — are outliers longer or shorter than average?
- 5Read top comments — what are viewers responding to?
- 6Look at upload timing — did it coincide with trends or events?
Example:
Scenario: Analyzing 6 outliers on our tech channel
Calculation: Pattern found: 4 of 6 are 'vs' comparison videos
Result: Comparison format appears to drive higher engagement
Tip: Look for what outliers have in common with each other, not just how they differ from regular videos.
Document patterns and apply them
OngoingTurn your analysis into actionable content ideas for your own channel.
Instructions:
- 1Create a document of observed outlier patterns
- 2Group patterns by type: topic, format, title style, thumbnail approach
- 3Identify patterns that fit your channel's niche and style
- 4Plan content that adapts these patterns with your unique angle
- 5Test and measure results against your own baseline
Example:
Scenario: Applying the 'comparison format' insight
Calculation: Your version: Compare products in your niche
Result: Create '[Product A] vs [Product B]: Which Should You Buy in 2026?'
Tip: Never copy directly. Extract the principle, then apply it uniquely. Your audience knows when content is derivative.
The Outlier Calculation
Here's how the math works. Once you have your average, multiply by 3 to find your outlier threshold.
Recognizing Patterns in Outliers
The real value comes from understanding WHY certain videos become outliers. Look for commonalities across multiple outliers.
Topic Patterns
- •Comparison content ('X vs Y')
- •Timely trends or news reactions
- •Controversial or debate-worthy topics
- •Beginner-focused 'complete guide' content
- •Behind-the-scenes or personal stories
Title Patterns
- •Numbers and lists ('7 Ways to...', 'Top 10...')
- •Questions ('Why Do...?', 'Is X Worth It?')
- •Strong opinions ('Stop Doing X', 'X is Dead')
- •Curiosity gaps ('The Truth About...', 'What No One Tells You')
- •Direct benefits ('How to X in Y Days')
Thumbnail Patterns
- •Human faces with expressive emotions
- •Before/after comparisons
- •Contrasting colors (especially red/yellow)
- •Large, readable text (3-4 words max)
- •Visual proof or results
Format Patterns
- •Different video length than channel average
- •Series or multi-part content
- •Collaboration with other creators
- •Live streams or unedited footage
- •Higher production value than typical
Automate Outlier Detection
Manual outlier analysis works but takes time—especially across multiple competitors. Tools can automate this process and surface patterns you'd miss.
What automated tools can do:
- ✓Calculate averages across any channel instantly
- ✓Flag all outliers with a single click
- ✓Track multiple competitors simultaneously
- ✓Alert you when new outliers appear
- ✓Analyze title/thumbnail patterns automatically
- ✓Export data for deeper analysis
Frequently Asked Questions
What exactly is an 'outlier' video?
An outlier video is one that performs significantly above a channel's average—typically 3x to 10x or more views than their typical content. These videos reveal what resonates most with the audience and often indicate successful content patterns worth studying.
Why use 3x as the threshold?
3x is a balanced threshold that captures genuinely exceptional performance without being so high that you miss valuable insights. Videos at 2x might just be normal variance, but 3x indicates something meaningfully different happened.
How many videos should I analyze?
Analyze the last 30-50 videos for a reliable average. This gives enough data for accuracy while focusing on recent, relevant content. For very active channels, even 20-30 recent videos can work.
Should I analyze competitors or any channel?
Focus primarily on competitors—channels targeting similar audiences with similar content. Their outliers are most applicable to your strategy. Analyzing unrelated channels can give inspiration but may not translate to your niche.
How often should I look for outliers?
Monthly checks are ideal for active tracking. Do a deep analysis quarterly. Set up a system to spot new outliers quickly—when a competitor publishes something that takes off, you want to learn from it while the pattern is still relevant.
Can I automate this process?
Yes. Tools like OutlierKit automate outlier detection across any channel, calculating averages and flagging exceptional performers automatically. This saves hours of manual spreadsheet work and catches patterns you might miss.
Quick Summary
- 1Calculate average views — Add views for last 30-50 videos, divide by video count
- 2Find 3x+ performers — Videos with 3x the average are outliers worth studying
- 3Analyze patterns — Look for commonalities in topics, titles, thumbnails, and formats
- 4Apply insights — Adapt patterns to your channel with your unique angle
Skip the manual work
OutlierKit automatically detects outlier videos across any channel, revealing the patterns that drive exceptional performance.
Try OutlierKit Free