How to Find Viral Outlier Videos: Step-by-Step Tutorial
Discover YouTube videos that outperform channel averages by 2x-10x. Learn to identify viral content patterns, analyze outlier scores, and find proven video ideas in any niche.
Outlier videos are the secret weapon of successful YouTube creators. These are videos that perform significantly better than a channel's average—sometimes 5x, 10x, or even 20x better. By studying outliers, you can reverse-engineer what makes content go viral in your niche. Instead of guessing what might work, you'll have data-backed proof of what already works. This tutorial shows you exactly how to use OutlierKit's Outlier Research tool to find these high-performing videos and extract actionable insights for your own content.
Step-by-Step Instructions
- 1
Click "Outlier Research" in the left sidebar
- 2
Enter a niche or topic in the search bar (e.g., "productivity," "cooking")
- 3
Click the "Search" button to start scanning for outlier videos
- 4
Wait for the system to scan and find outlier videos. The system will show progress like "Found 52 outlier videos"
- 5
Review videos displaying Outlier Scores (e.g., 2.0x, 5.0x, 9.1x) indicating how much better they performed compared to the channel average
- 6
View video details including Views, Subscribers, and upload date for each result
- 7
Hover over videos to reveal "Save" and "Analyze" quick action buttons
- 8
Click on a video to open it directly on YouTube for further research
Pro Tips
- Focus on outlier scores above 3x for the most significant patterns
- Look for outliers from channels similar in size to yours for realistic benchmarks
- Pay attention to video titles, thumbnails, and topics—not just the scores
- Search for multiple related terms to get a broader view of your niche
- Save videos that inspire you to your bookmarks for later reference
What is an Outlier Video?
An outlier video is a YouTube video that significantly outperforms the typical content on its channel—sometimes getting 3x, 5x, or even 20x more views than usual.
- 1Breaks the pattern of consistent view counts, revealing what truly resonates with an audience
- 2Provides data-backed proof of what works—you're learning from videos that have already succeeded
- 3More valuable than raw view counts because it identifies videos that exceeded expectations for any channel size
- 4Helps you reverse-engineer successful content patterns, titles, thumbnails, and topics in your niche
The Hard Way vs The Easy Way
Without OutlierKit (The Hard Way)
- Browse Endless VideosScroll through YouTube for hours watching random videos, hoping to stumble upon something that seems popular without knowing if it actually outperformed the channel's norm.
- Calculate Performance ManuallyFor each interesting video, manually check the channel's other videos, calculate their average views, then compare—a process that takes 10-15 minutes per video.
- No Context on Channel SizeSee a video with 100K views but have no idea if that's amazing or average for that channel without doing extensive research.
- Lose Track of DiscoveriesFind great videos but forget about them later because you didn't have a systematic way to save and organize your research.
With OutlierKit (The Easy Way)
- Instant Outlier ScoresSee exactly how much each video outperformed its channel average with clear multipliers like 2.0x, 5.0x, or 9.1x—no manual calculation needed.
- Search Any NicheEnter any topic and instantly discover outlier videos across that entire niche, with results sorted by performance multiplier.
- Channel Context IncludedEvery result shows subscriber count and channel context, so you can find outliers from channels similar in size to yours.
- One-Click BookmarksSave any promising video with a single click to build your personal library of proven video ideas and inspiration.
How Pro YouTubers Do It
Focus on 3x+ Outliers
Pro creators prioritize videos with 3x or higher outlier scores. Below that threshold, performance variations might just be normal fluctuation.
Study the Trinity: Title, Thumbnail, Topic
When you find an outlier, analyze all three elements. The magic usually comes from how these work together, not just one factor.
Look for Pattern Clusters
Don't stop at one outlier. Find 5-10 outliers in the same niche and identify what they have in common—that's where the real insight is.
Check Outliers from Similar-Sized Channels
A 10x outlier from a 5K subscriber channel teaches you more applicable lessons than a 10x from a 5M subscriber channel.
Real-World Examples
Cooking channel looking for new content angles
Searched 'quick meals' and found a 7x outlier for '5-ingredient dinners' from a channel with similar subscriber count
Created a 5-ingredient series that became the channel's best-performing content, averaging 3x normal views
Gaming creator in a saturated niche
Found outliers weren't just gameplay—they were 'tips for beginners' format with 5x+ scores across multiple channels
Shifted to tutorial content and saw watch time increase by 60%
Common Mistakes to Avoid
Why it hurts: A video with 1M views from a channel that averages 2M isn't impressive—it's actually underperforming.
Do this instead: Always evaluate performance relative to channel average using outlier scores.
Why it hurts: Direct copies feel inauthentic and often miss what actually made the original work.
Do this instead: Extract the underlying principle (format, angle, hook style) and adapt it to your unique voice.
Why it hurts: Small channel outliers often reveal emerging trends before they're saturated.
Do this instead: Include channels smaller than yours in your research—they might spot opportunities first.
Frequently Asked Questions
What is a good outlier score?
An outlier score of 2x means the video got twice as many views as the channel's average. Scores above 3x indicate strong outliers, while 5x+ suggests a potential viral hit. The higher the score, the more the video outperformed expectations.
How are outlier scores calculated?
OutlierKit analyzes a channel's recent videos to establish their average performance, then compares each video against this baseline. Videos that significantly exceed the average receive higher outlier scores.
Can I filter results by channel size?
Yes, you can sort and filter results to focus on channels within specific subscriber ranges, helping you find relevant examples from creators at your level.
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