How many subscribers does MALLIKAS have?

MALLIKAS has 3.0K subscribers on YouTube, built up over roughly 9.5 years on the platform. Its videos average about 16.2K views each.

How many views does MALLIKAS have?

MALLIKAS has accumulated 695.3K total views across 43 uploads, averaging roughly 201 views per day since launch.

How many videos has MALLIKAS posted?

MALLIKAS has published 43 videos on YouTube, with recent uploads averaging about 9:10 in length.

How engaged is MALLIKAS's audience?

Over its lifetime, MALLIKAS has averaged about 234 views for every subscriber, a sign of how far its videos travel beyond the core subscriber base. On a per-video basis it draws roughly 16.2K views.

How much money does MALLIKAS make?

MALLIKAS's estimated YouTube revenue is $0 – $3 per month, including advertising and sponsorships (ad revenue alone is an estimated $0 – $1 per month). These are estimates derived from public data, not exact earnings.

What is MALLIKAS's channel worth?

MALLIKAS's YouTube channel is estimated to be worth $8 – $105, benchmarked against comparable channels. This reflects the value of the channel as a media asset, not the creator's total net worth.

What is MALLIKAS's most popular video?

MALLIKAS's most-viewed video is "I Cleaned the Dirtiest Traffic Sign in the City", with 2.7K views — roughly 6.1× the channel's typical video.

Does MALLIKAS post Shorts or long-form videos?

MALLIKAS publishes primarily long-form videos (about 100% of recent uploads), averaging around 9:10 in length.

What topics does MALLIKAS cover?

MALLIKAS's catalogue spans Minecraft Hardcore Gameplay, Public Cleaning & Graffiti Removal and Finnish Consumer Comparisons & Vlogs. These recurring themes make up the bulk of the channel's uploads.

What channels are similar to MALLIKAS?

Channels with audiences similar to MALLIKAS include rookeri, MrRockis, Applezzi, Tubu and Pauli Matalamäki. The audience is split between Finnish Minecraft gaming enthusiasts and practical, DIY/restoration/value-conscious Finnish IRL content consumers.

How often does MALLIKAS post?

MALLIKAS uploads about 0.1 videos per week (roughly 0.3 per month).

Is MALLIKAS still active on YouTube?

Yes — MALLIKAS is actively posting. Its most recent upload was 22 days ago.

How long has MALLIKAS been on YouTube?

MALLIKAS has been active on YouTube for about 9.5 years, growing to 3.0K subscribers over that time.

CHANNEL INTELLIGENCE

MALLIKAS YouTube channel analysis

@Mikko_on_mallikas 9.5y old View on YouTube ↗

MALLIKAS is a YouTube channel with 3.0K subscribers and 695.3K total views, and an estimated $0 – $3/mo revenue. This analysis breaks down its outlier videos, content strategy, similar channels, revenue & valuation estimate.

Analysis generated with AI from public YouTube data. Revenue and valuation figures are estimates derived from public data, not financial advice.

MALLIKAS Channel Overview

lifetime totals

Subscribers3.0K

Total views695.3K

Videos43

Avg views / video16.2K

Views / day · life201

Views / subscriber234

MALLIKAS Top Videos

biggest ever

I Cleaned the Dirtiest Traffic Sign in the City

731d ago·evergreen

2.7K6.1×Analyze

Tämä vaatii putsausta - vai ei?

366d ago·evergreen

7271.7×Analyze

Minecraft Hardcore – En ole pelannut 12 vuoteen… OON IHAN HUKASSA!

22d ago·steady

4401×Analyze

HALVIN vs HALVIN: 1,15€ kahvi – Prisma vai Lidl?

366d ago·steady

4321×Analyze

Minecraft Hardcore: TÄLLÄ KERTAA EN KUOLE!

22d ago·steady

4150.9×Analyze

Näin poistin tagit liikennemerkistä ilman maksua

32d ago·steady

1630.4×Analyze

Do not acquire or replicate this channel in its current state. It suffers from a severe identity crisis, splitting its tiny audience between Finnish-language Minecraft gameplay and English-titled public cleaning videos, resulting in low upload consistency and stagnant growth.

MALLIKAS Niche & Positioning

Finnish Variety Gaming & Public Cleaning DIY

An experimental channel pivoting erratically between casual Finnish Minecraft Hardcore let's plays and satisfying public cleaning/restoration videos.

MALLIKAS Content Strategy

Evergreen 70%Trendjacking 0%Other 30%

A split strategy focusing on evergreen, satisfying public cleaning transformations alongside casual, non-trending Minecraft Hardcore gameplay.

MALLIKAS Outlier Playbook

the repeatable breakout formula

Formula

Breakoutit tulevat, kun MALLIKAS tekee konkreettisen 'kaupunkia parantavan' putsausvideon: valitaan näkyvästi likainen/tagattu liikennemerkki, näytetään nopea ennen–jälkeen-muutos ja kehystetään video hyödylliseksi haasteeksi eikä pelkäksi vlogiksi. Selvästi paras data on liikennemerkin puhdistus: englanninkielinen, suurta muutosta lupaava 'I Cleaned the Dirtiest Traffic Sign in the City' teki 2 700 katselua, ja sama teema suomeksi 'Tämä vaatii putsausta - vai ei?' teki 727 katselua. Minecraft ja halpa kahvi jäivät noin 400 katseluun, joten voittava yhdistelmä on: likainen julkinen kohde + puhdistusoperaatio + vahva visuaalinen ennen/jälkeen + otsikossa äärimmäisyys kuten 'dirtiest' tai selk

Title pattern

Otsikko lupaa yhden selkeän julkisen ongelman ja sen ratkaisun: '[Puhdistin/korjasin/poistin] [likaisimman/tagatun/rumimman liikennemerkin tai kaupunkikohteen] [kaupungissa/ilman maksua]'. Parhaiten toiminut versio oli englanninkielinen ja superlatiivinen: 'I Cleaned the Dirtiest Traffic Sign in the

1Tee seuraava video samasta voittavasta kategoriasta kuin 2 700 katselun video: etsi erittäin likainen, tagattu tai sammaleinen liikennemerkki, pysäkkikyltti tai muu pieni julkinen kaupunkikohde, jossa
2Rakenna video yhden tehtävän ympärille: 5 sekunnin hook likaisesta merkistä, lyhyt tavoite 'saanko tämän puhtaaksi ilman ammattilaisia / ilman maksua?', puhdistusprosessi, lopussa selkeä before–after-
3Käytä otsikossa vahvaa konkreettista lupausta, ei epämääräistä kysymystä. Testaa ensisijaisesti englanninkielistä kaavaa, koska kanavan suurin video oli englanniksi: 'I Cleaned the Dirtiest Traffic Si
4Thumbnailiin vain kaksi elementtiä: lähikuva rumasta liikennemerkistä ennen ja kirkas puhdas lopputulos jälkeen. Lisää lyhyt teksti kuten 'DIRTIEST SIGN?' tai 'PUHTAAKSI?' — älä tee Minecraft- tai kah
5Jatka sarjana: 'I Cleaned Another Tagged Traffic Sign', 'Puhdistin bussipysäkin kyltin', 'Poistin tarrat liikennemerkistä ilman maksua'. Pidä jokainen jakso yhden kohteen, yhden ongelman ja yhden näky

MALLIKAS Performance Drivers

English-Titled Public Cleaning — Using English titles for satisfying cleaning content (e.g., cleaning the city's dirtiest traffic sign) bypasses the small Finnish market to drive the channel's peak views (2,700 views).

Satisfying Visual Transformations — Before-and-after cleaning concepts (traffic signs, dirty objects) perform significantly better than gaming, leveraging visual curiosity.

Minecraft Nostalgia & Challenge Hooks — Using hooks like 'I haven't played in 12 years' or 'This time I won't die' secures a stable baseline of ~400 views from core gaming fans.

Local Budget Comparisons — Comparing cheap local items (Prisma vs Lidl coffee) drives local Finnish engagement through relatable, low-cost curiosity.

MALLIKAS Topic Clusters

Minecraft Hardcore Gameplay25Public Cleaning & Graffiti Removal12Finnish Consumer Comparisons & Vlogs6

MALLIKAS Growth Opportunities

untapped whitespace

Pivot 100% to the satisfying public cleaning niche, completely abandoning the low-performing Finnish gaming videos to build a clean algorithmic profile.
Adopt a fully English-language presentation (voiceover or text-on-screen) to scale the cleaning content to a global ASMR/satisfying audience.
Develop a structured series around cleaning local landmarks or neglected public spaces, utilizing highly visual before/after thumbnails.

How Replicable Is MALLIKAS

ReplicabilityHigh

The channel's most successful content relies on basic cleaning supplies, public objects, and simple editing, requiring no unique personality, high budget, or specialized access.

MALLIKAS Content Risks

Severe algorithmic confusion caused by mixing Finnish gaming commentary with English-titled public cleaning videos.
Extremely low upload frequency (~0.1 videos/week) preventing the channel from gaining any real momentum or subscriber loyalty.
Potential legal or safety risks associated with filming unauthorized cleaning of public property and traffic signs.

Who Watches MALLIKAS

estimated audience

Estimated from public channel data — titles, descriptions, metadata and co-watched channels. Not YouTube Analytics. medium confidence

This channel attracts a predominantly male, young-adult Finnish audience that bridges the gap between casual gaming nostalgia and satisfying real-world DIY. Viewers are highly embedded in the Finnish YouTube ecosystem, co-watching major local gaming and IRL creators. They are drawn to the channel's authentic, unpolished vibe, whether watching the creator struggle in Minecraft Hardcore or clean up local traffic signs for the public good.

Age

18-24 45%

25-34 25%

13-17 20%

35-44 10%

Gender

80% male20% female

Predominantly Male

Geography

Finland 92%

Sweden 5%

Estonia 3%

Finland

Income & education

IncomeLower to Middle (primarily students and young adults)

EducationHigh School or Vocational / University Students

What MALLIKAS's Audience Cares About

Interests

Minecraft Hardcore gameplaySatisfying cleaning and restoration videosFinnish consumer comparisonsLocal DIY and civic improvementCasual gaming nostalgia

Values

Civic responsibility and community careThriftiness and value for moneyAuthenticity and unpolished contentNostalgic entertainment

Pain points

Boredom and looking for relaxing, low-stress entertainment
High cost of living and expensive daily goods in Finland
Vandals spoiling public spaces with graffiti

Motivations

Seeking satisfying visual transformations (cleaning)
Reliving childhood gaming memories through Minecraft
Finding practical local comparisons of everyday products

Lifestyle

Casual gamer and internet culture enthusiast who enjoys practical, local, and oddly satisfying real-world content.

What this audience wants next

Minecraft Hardcore survival challenges in Finnish
Satisfying public cleaning and graffiti removal DIY
Finnish grocery store price comparisons (Prisma vs Lidl)
Nostalgic gaming let's plays and commentary
Low-budget urban restoration and community improvement vlogs

Prefers 8-12 minutes videos, casual, relaxed, authentic, and experimental.

Inferred from: Finnish-language titles referencing local brands like Prisma and Lidl · Co-watch cluster dominated by prominent Finnish gaming creators (Lakko, rookeri) and IRL/DIY channels (Pauli Matalamäki) · High engagement on public cleaning videos alongside casual Minecraft Hardcore gameplay

Channels Similar to MALLIKAS

channels with similar audiencesCompetitor Studio →

The audience is split between Finnish Minecraft gaming enthusiasts and practical, DIY/restoration/value-conscious Finnish IRL content consumers.

Pauli Matalamäki Analyze

Kreindal Analyze

MALLIKAS Revenue & Valuation

from public data

Est. revenue

$0 – $3

per month · incl. sponsorship

Ad revenue

$0 – $1

per month

Est. valuation

$8 – $105

benchmarked vs comparables

We estimate your current business valuation between $8 and $105, with a conservative floor of $6, though our confidence in this range is low due to current monetization depth. Successfully executing key operational levers offers the illustrative potential to significantly lift this baseline, though this represents potential upside rather than a guaranteed valuation outcome.

Estimates derived from public data (earnings history + comparable channels). Not an offer, appraisal, or financial advice.

Frequently asked questions about MALLIKAS

How many subscribers does MALLIKAS have?: MALLIKAS has 3.0K subscribers on YouTube, built up over roughly 9.5 years on the platform. Its videos average about 16.2K views each.
How many views does MALLIKAS have?: MALLIKAS has accumulated 695.3K total views across 43 uploads, averaging roughly 201 views per day since launch.
How many videos has MALLIKAS posted?: MALLIKAS has published 43 videos on YouTube, with recent uploads averaging about 9:10 in length.
How engaged is MALLIKAS's audience?: Over its lifetime, MALLIKAS has averaged about 234 views for every subscriber, a sign of how far its videos travel beyond the core subscriber base. On a per-video basis it draws roughly 16.2K views.
How much money does MALLIKAS make?: MALLIKAS's estimated YouTube revenue is $0 – $3 per month, including advertising and sponsorships (ad revenue alone is an estimated $0 – $1 per month). These are estimates derived from public data, not exact earnings.
What is MALLIKAS's channel worth?: MALLIKAS's YouTube channel is estimated to be worth $8 – $105, benchmarked against comparable channels. This reflects the value of the channel as a media asset, not the creator's total net worth.
What is MALLIKAS's most popular video?: MALLIKAS's most-viewed video is "I Cleaned the Dirtiest Traffic Sign in the City", with 2.7K views — roughly 6.1× the channel's typical video.
What kind of content does MALLIKAS make?: MALLIKAS is best described as Finnish Variety Gaming & Public Cleaning DIY. An experimental channel pivoting erratically between casual Finnish Minecraft Hardcore let's plays and satisfying public cleaning/restoration videos.
Does MALLIKAS post Shorts or long-form videos?: MALLIKAS publishes primarily long-form videos (about 100% of recent uploads), averaging around 9:10 in length.
What topics does MALLIKAS cover?: MALLIKAS's catalogue spans Minecraft Hardcore Gameplay, Public Cleaning & Graffiti Removal and Finnish Consumer Comparisons & Vlogs. These recurring themes make up the bulk of the channel's uploads.
Who watches MALLIKAS?: MALLIKAS's audience skews 18-24, predominantly male and based finland. This channel attracts a predominantly male, young-adult Finnish audience that bridges the gap between casual gaming nostalgia and satisfying real-world DIY. Viewers are highly embedded in the Finnish YouTube ecosystem, co-watching major local gaming and IRL creators. They are drawn to the channel's authentic, unpolished vibe, whether watching the creator struggle in Minecraft Hardcore or clean up local traffic signs for the public good. These are estimates inferred from public channel data, not YouTube Analytics.
What is MALLIKAS's audience interested in?: Viewers of MALLIKAS tend to be interested in Minecraft Hardcore gameplay, Satisfying cleaning and restoration videos, Finnish consumer comparisons, Local DIY and civic improvement and Casual gaming nostalgia. Estimated from the channel's content and the channels its viewers co-watch.
What channels are similar to MALLIKAS?: Channels with audiences similar to MALLIKAS include rookeri, MrRockis, Applezzi, Tubu and Pauli Matalamäki. The audience is split between Finnish Minecraft gaming enthusiasts and practical, DIY/restoration/value-conscious Finnish IRL content consumers.
How often does MALLIKAS post?: MALLIKAS uploads about 0.1 videos per week (roughly 0.3 per month).
Is MALLIKAS still active on YouTube?: Yes — MALLIKAS is actively posting. Its most recent upload was 22 days ago.
How long has MALLIKAS been on YouTube?: MALLIKAS has been active on YouTube for about 9.5 years, growing to 3.0K subscribers over that time.

How this analysis was made

Source: public YouTube channel & video data (6 recent videos sampled).
Outlier videos: uploads with ≥1.5× the channel's recent median views.
Revenue & valuation: estimated from public earnings signals and comparable channels — ranges, not exact figures.
Last updated: 11/14/2026.

Published 11/14/2026 · analysis by OutlierKit